Camouflage for Pirin|海报/平面|广告营销案例【ADGuider广告指南】

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皮林的伪装

案例简介：WWF 创建时尚系列的目的是:拯救欧洲的一个国家公园。时尚系列旨在提高人们对皮林国家公园正在发生的破坏性工业活动的认识。皮林国家公园是保加利亚最大的公园之一，也是联合国教科文组织世界遗产地之一。受到有害工业活动的威胁。该系列提供各种 t恤，裤子,夹克，甚至打底裤 -- 所有这些都穿着特别设计的迷彩印花。和其他迷彩服一样，它只有一个目的 -- 融入你的周围环境。时尚系列是为引领潮流的人设计的，他们希望在融入皮林转变的风景方面领先一步。

皮林的伪装

案例简介：WWF creates a fashion collection with a purpose: to save a national park in Europe.The fashion line aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park - one of the biggest parks in Bulgaria and one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities.The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery.