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它本来的样子
案例简介：Ilta-Sanomat 是芬兰最大、最古老的每日小报。人们在网上消费越来越多的 Ilta-Sanomat，但同时购买的报纸却越来越少。因此，Ilta-Sanomat 重新设计了报纸，以更好地为形势服务，让两家媒体发挥自己的作用。网络是在新闻发生时告诉他们，让人们互动。报纸是为了揭示新闻背后的故事，并深入。最后，我们有一个包，网络和纸张互相完成。从一开始就应该是这样。
它本来的样子
案例简介：Ilta-Sanomat is the biggest and oldest daily tabloid in Finland. People were consuming more and more of Ilta-Sanomat online, but at the same time buying less of the paper.So Ilta-Sanomat reinvented the paper to better serve the situation, giving the two medias a role of their own. The web was to tell the news as they happen and let people interact.And the paper was to reveal the stories behind the news and go deeper.And finally we had a package where the web and paper completed each other. The way it should have been from the beginning.
The Way It Was Meant To Be
案例简介：Ilta-Sanomat 是芬兰最大、最古老的每日小报。人们在网上消费越来越多的 Ilta-Sanomat，但同时购买的报纸却越来越少。因此，Ilta-Sanomat 重新设计了报纸，以更好地为形势服务，让两家媒体发挥自己的作用。网络是在新闻发生时告诉他们，让人们互动。报纸是为了揭示新闻背后的故事，并深入。最后，我们有一个包，网络和纸张互相完成。从一开始就应该是这样。
The Way It Was Meant To Be
案例简介：Ilta-Sanomat is the biggest and oldest daily tabloid in Finland. People were consuming more and more of Ilta-Sanomat online, but at the same time buying less of the paper.So Ilta-Sanomat reinvented the paper to better serve the situation, giving the two medias a role of their own. The web was to tell the news as they happen and let people interact.And the paper was to reveal the stories behind the news and go deeper.And finally we had a package where the web and paper completed each other. The way it should have been from the beginning.
它本来的样子
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The Way It Was Meant To Be
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基本信息
- 广告战役： #The Way It Was Meant To Be#
- 广告品牌： Ilta-Sanomat
- 发布日期： 2009-06-01
- 行业领域： 杂志 , 商务服务 , 印刷出版 , 报纸
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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