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一个男人，两个女孩
案例简介：宜家的专业基础是为每个人提供合理的解决方案，包括那些没有很多钱的人，这 4 部电影展示了整个报价和声明: “小空间解决方案”: 折叠、堆叠、缩回等模块化家具。 上下文 宜家继续融入日常生活，将自己定位为最适合当今生活方式的家居品牌。 哲学/解决方案 在敦促我们把它收起来后，宜家现在又推出了一个令人惊讶的问题: 家具太多了？它自然有答案: “宜家: 小空间解决方案。 越来越多的人拥有越来越小的居住空间。没有一天没有人说: “我没有足够的空间。这里的家具太多了 ”。当你的家很小的时候，你必须 organised。宜家鼓励人们改变，但也尊重他们的遗产和文化传统。 一部由 4 部电视电影组成的新系列提出了一个至关重要的问题: 家具太多了？ 这部电影强调了对幽默和共谋的持续关注。
一个男人，两个女孩
案例简介：True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc. Context IKEA continues to fit into everyday life by positionning itself as the home-making brand best adapted to today's way of life. Philosophy/Solution Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions. An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions. A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE? The film highlights an ongoing concern with humour and complicity.
One Guy, Two Girls
案例简介：宜家的专业基础是为每个人提供合理的解决方案，包括那些没有很多钱的人，这 4 部电影展示了整个报价和声明: “小空间解决方案”: 折叠、堆叠、缩回等模块化家具。 上下文 宜家继续融入日常生活，将自己定位为最适合当今生活方式的家居品牌。 哲学/解决方案 在敦促我们把它收起来后，宜家现在又推出了一个令人惊讶的问题: 家具太多了？它自然有答案: “宜家: 小空间解决方案。 越来越多的人拥有越来越小的居住空间。没有一天没有人说: “我没有足够的空间。这里的家具太多了 ”。当你的家很小的时候，你必须 organised。宜家鼓励人们改变，但也尊重他们的遗产和文化传统。 一部由 4 部电视电影组成的新系列提出了一个至关重要的问题: 家具太多了？ 这部电影强调了对幽默和共谋的持续关注。
One Guy, Two Girls
案例简介：True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc. Context IKEA continues to fit into everyday life by positionning itself as the home-making brand best adapted to today's way of life. Philosophy/Solution Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions. An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions. A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE? The film highlights an ongoing concern with humour and complicity.
一个男人，两个女孩
暂无简介
One Guy, Two Girls
暂无简介
基本信息
- 广告战役： #宜家-影视-5da2#
- 广告品牌： 宜家
- 发布日期： 2002-10-10
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 短视频
- 广告语言： 法语
- 媒介平台： 网络
- 获得奖项：
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