本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
释放我的声音
案例简介：相关性 巴基斯坦主要报纸之一《每日时报》在其在线门户网站和日报上发表了一篇关于亵渎法的文章。这篇文章引发了一场全国性的对话，转移了对审查制度如何阻碍巴基斯坦言论自由的关注。其他报纸也注意到了。他们支持争取言论自由的斗争，并发表了关于巴基斯坦局势和这场运动的文章。这接触到了更广泛的受众，并导致了一场全球运动，该运动希望通过回馈巴基斯坦记者的言论自由权来做出改变。 战略 不像记者在日常生活中经常面临审查，有些人享受分享他们想法和观点的自由。这些人用来自由表达他们想说的话的一种媒介是评论框。该运动的方法是针对那些能够自由行使言论自由权的人，让他们体验记者的经历。鉴于评论框是人们分享他们的想法和观点的最常见的媒体，自由我的声音认为这是提高对这项运动认识的完美接触点。 执行 2016年4月17日，《每日时报》网站匿名发表了一篇关于亵渎法的挑衅性文章。它的目的是通过让人们对这个问题发表评论来煽动对话。使用当今最常见的自我表达媒介，对文章评论框发表评论的人经历了失去言论自由的感觉。每当一个人试图发表评论时，一个智能程序都会分析它，并改变关键词，以完全改变情感的含义。不管一个人做了多少次尝试，评论总是被改变的。在让人们体验到被剥夺言论自由的感觉后，他们被指示采取立场，通过捐赠为言论自由而战 活动描述 19 条是世界上捍卫言论自由的主要非政府组织之一，巴基斯坦主要报纸《每日时报》发起了一项名为 “自由我的声音” 的运动。它敦促人们为记者的基本权利而战，让他们感受到被剥夺自由表达自己权利的挫折感。 概要 世界新闻自由指数 2015 显示了世界各地新闻自由状况的下降。记者被剥夺了言论自由的权利。除了面临审查，他们的生命不断处于危险之中。尽管普遍存在对记者言论自由权利的攻击，但世界基本上没有意识到。作为一项目标，该运动希望通过针对能够自由表达自己的个人，提高人们对记者面临的言论自由下降状态的认识。 结果 不出所料，这条有争议的新闻引起了读者的评论。超过 58,590 个单词/声音被改变，让他们亲身体验审查记者的经历。这篇文章在各种社交媒体渠道上创造了很多对话。主要日报报道了让读者了解巴基斯坦新闻记者面临的审查制度的努力。这一努力迫使巴基斯坦政府重新考虑修改《亵渎法》。
释放我的声音
案例简介：Relevancy The Daily Times, one of Pakistan’s leading newspapers published an article about the blasphemy law on their online portal and in their daily copy. The article sparked a national conversation that shifted the focus on how censorship hinders free speech in Pakistan. Other newspapers took notice. They supported the fight towards free speech, and published articles about the situation in Pakistan and the campaign. This reached out to a wider audience and led to a global movement that wants to make a change by giving back the right to free speech of journalists in Pakistan. Strategy Unlike journalists who constantly face censorship in their day-to-day, there are people who enjoy the freedom to share their thoughts and opinions. One medium that these people use to freely voice out what they want to say isthe comment box. The campaign’s approach was to target the people who are able to freely exercise their right to free speech and make them experience what journalists go through. Given that the comment box is the most common medium where people share their thoughts and opinions, Free my Voice thought that this was the perfect touch point to raise awareness about the campaign. Execution On the 17th of April 2016, a provocative article about the Blasphemy Law was anonymously published on the Daily Times website. Its purpose was to stir the conversation by getting people to comment on the issue. Using the most common medium of self-expression today, people who commented on the article’s comment box experienced how it felt to lose the right to free speech. Each time a person tried to post a comment, an intelligent program analysed it and changed key words to completely alter the meaning of the sentiment. No matter how many attempts a person made, the comment was always altered. After making people experience how it felt to be stripped off the right to free speech, they were directed to take a stand and make a change by donating to fight for free speech Article 19’s website Campaign Description Article 19, one of the world’s leading NGO’s defending free speech, and the Daily Times, Pakistan’s leading newspaper, launched a movement called Free my Voice. It urged people to fight for the fundamental right of journalists by making them experience the frustration of being robbed of their right to freely express themselves. Synopsis The World Press Freedom Index 2015 reveals a decline in the state of press freedom around the world. Journalists are being robbed of their right to free speech. Aside from facing censorship, their lives are constantly in danger. Despite the prevalence of attacks on journalists’ right to free speech, the world is largely unaware. As an objective, the campaign wanted to raise awareness about the declining state of free speech journalists are facing by targeting individuals who are able to freely express themselves. Outcome As expected, this controversial piece of news got readers to comment. Over 58,590 words / voices were changed to give them a first-hand experience of the censorship journalists go through.The article created a lot of conversation across various social media channel. Leading dailies covered this effort to make readers aware of the censorship journalists face in Pakistan. This effort has forced the Pakistan government to relooking at amending the Blasphemy Law.
Free My Voice
案例简介：相关性 巴基斯坦主要报纸之一《每日时报》在其在线门户网站和日报上发表了一篇关于亵渎法的文章。这篇文章引发了一场全国性的对话，转移了对审查制度如何阻碍巴基斯坦言论自由的关注。其他报纸也注意到了。他们支持争取言论自由的斗争，并发表了关于巴基斯坦局势和这场运动的文章。这接触到了更广泛的受众，并导致了一场全球运动，该运动希望通过回馈巴基斯坦记者的言论自由权来做出改变。 战略 不像记者在日常生活中经常面临审查，有些人享受分享他们想法和观点的自由。这些人用来自由表达他们想说的话的一种媒介是评论框。该运动的方法是针对那些能够自由行使言论自由权的人，让他们体验记者的经历。鉴于评论框是人们分享他们的想法和观点的最常见的媒体，自由我的声音认为这是提高对这项运动认识的完美接触点。 执行 2016年4月17日，《每日时报》网站匿名发表了一篇关于亵渎法的挑衅性文章。它的目的是通过让人们对这个问题发表评论来煽动对话。使用当今最常见的自我表达媒介，对文章评论框发表评论的人经历了失去言论自由的感觉。每当一个人试图发表评论时，一个智能程序都会分析它，并改变关键词，以完全改变情感的含义。不管一个人做了多少次尝试，评论总是被改变的。在让人们体验到被剥夺言论自由的感觉后，他们被指示采取立场，通过捐赠为言论自由而战 活动描述 19 条是世界上捍卫言论自由的主要非政府组织之一，巴基斯坦主要报纸《每日时报》发起了一项名为 “自由我的声音” 的运动。它敦促人们为记者的基本权利而战，让他们感受到被剥夺自由表达自己权利的挫折感。 概要 世界新闻自由指数 2015 显示了世界各地新闻自由状况的下降。记者被剥夺了言论自由的权利。除了面临审查，他们的生命不断处于危险之中。尽管普遍存在对记者言论自由权利的攻击，但世界基本上没有意识到。作为一项目标，该运动希望通过针对能够自由表达自己的个人，提高人们对记者面临的言论自由下降状态的认识。 结果 不出所料，这条有争议的新闻引起了读者的评论。超过 58,590 个单词/声音被改变，让他们亲身体验审查记者的经历。这篇文章在各种社交媒体渠道上创造了很多对话。主要日报报道了让读者了解巴基斯坦新闻记者面临的审查制度的努力。这一努力迫使巴基斯坦政府重新考虑修改《亵渎法》。
Free My Voice
案例简介：Relevancy The Daily Times, one of Pakistan’s leading newspapers published an article about the blasphemy law on their online portal and in their daily copy. The article sparked a national conversation that shifted the focus on how censorship hinders free speech in Pakistan. Other newspapers took notice. They supported the fight towards free speech, and published articles about the situation in Pakistan and the campaign. This reached out to a wider audience and led to a global movement that wants to make a change by giving back the right to free speech of journalists in Pakistan. Strategy Unlike journalists who constantly face censorship in their day-to-day, there are people who enjoy the freedom to share their thoughts and opinions. One medium that these people use to freely voice out what they want to say isthe comment box. The campaign’s approach was to target the people who are able to freely exercise their right to free speech and make them experience what journalists go through. Given that the comment box is the most common medium where people share their thoughts and opinions, Free my Voice thought that this was the perfect touch point to raise awareness about the campaign. Execution On the 17th of April 2016, a provocative article about the Blasphemy Law was anonymously published on the Daily Times website. Its purpose was to stir the conversation by getting people to comment on the issue. Using the most common medium of self-expression today, people who commented on the article’s comment box experienced how it felt to lose the right to free speech. Each time a person tried to post a comment, an intelligent program analysed it and changed key words to completely alter the meaning of the sentiment. No matter how many attempts a person made, the comment was always altered. After making people experience how it felt to be stripped off the right to free speech, they were directed to take a stand and make a change by donating to fight for free speech Article 19’s website Campaign Description Article 19, one of the world’s leading NGO’s defending free speech, and the Daily Times, Pakistan’s leading newspaper, launched a movement called Free my Voice. It urged people to fight for the fundamental right of journalists by making them experience the frustration of being robbed of their right to freely express themselves. Synopsis The World Press Freedom Index 2015 reveals a decline in the state of press freedom around the world. Journalists are being robbed of their right to free speech. Aside from facing censorship, their lives are constantly in danger. Despite the prevalence of attacks on journalists’ right to free speech, the world is largely unaware. As an objective, the campaign wanted to raise awareness about the declining state of free speech journalists are facing by targeting individuals who are able to freely express themselves. Outcome As expected, this controversial piece of news got readers to comment. Over 58,590 words / voices were changed to give them a first-hand experience of the censorship journalists go through.The article created a lot of conversation across various social media channel. Leading dailies covered this effort to make readers aware of the censorship journalists face in Pakistan. This effort has forced the Pakistan government to relooking at amending the Blasphemy Law.
释放我的声音
暂无简介
Free My Voice
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
