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Kintsugi 作品和谐
案例简介：描述 问题: 当有人打碎他们喜欢的陶器时，他们会试图修复它，而不是扔掉它。Kintsugi 是日本用金属修复破碎陶器的传统工艺。它不是用粘合剂修复损坏物，而是用金属装饰裂缝，珍惜损坏的陶器的历史。但是金津吉的奇妙哲学 还没有传递给现代的人，他们更喜欢在休息时购买替代品。 想法: 用于吸引现代人们的主题，这种传统的日本工艺注入了新的生命。代表着历史上长期争斗的邻国，两道菜与 Kintsugi 结合在一起，裂缝类似于国家边境。我们不能忘记文化差异或过去发生的事情，但是我们通过 Kintsugi 在一个盘子里制作一个新的和谐形状来呼吁相互理解。 执行: 他们的特色菜是通过展览、海报和图片宣传的，所以他们有机会比通常的展览接触到很多人。通过用自己的眼睛看到真实的东西 (用金属点缀的裂缝分割出美丽和谐的盘子)，人们可以理解金津吉珍视历史的哲学。
Kintsugi 作品和谐
案例简介：Description PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi has not passed onto modern-day people who prefer to buy a replacement when something breaks. IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish. EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.
Kintsugi Pieces in Harmony
案例简介：描述 问题: 当有人打碎他们喜欢的陶器时，他们会试图修复它，而不是扔掉它。Kintsugi 是日本用金属修复破碎陶器的传统工艺。它不是用粘合剂修复损坏物，而是用金属装饰裂缝，珍惜损坏的陶器的历史。但是金津吉的奇妙哲学 还没有传递给现代的人，他们更喜欢在休息时购买替代品。 想法: 用于吸引现代人们的主题，这种传统的日本工艺注入了新的生命。代表着历史上长期争斗的邻国，两道菜与 Kintsugi 结合在一起，裂缝类似于国家边境。我们不能忘记文化差异或过去发生的事情，但是我们通过 Kintsugi 在一个盘子里制作一个新的和谐形状来呼吁相互理解。 执行: 他们的特色菜是通过展览、海报和图片宣传的，所以他们有机会比通常的展览接触到很多人。通过用自己的眼睛看到真实的东西 (用金属点缀的裂缝分割出美丽和谐的盘子)，人们可以理解金津吉珍视历史的哲学。
Kintsugi Pieces in Harmony
案例简介：Description PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi has not passed onto modern-day people who prefer to buy a replacement when something breaks. IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish. EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.
Kintsugi 作品和谐
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Kintsugi Pieces in Harmony
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基本信息
- 广告战役： #Rokujigen-平面-2e34#
- 广告品牌： Rokujigen
- 发布日期： 2000
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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