案例简介：€˜Less 是 more’。总是这样吗？本田没有简化他们的品牌，而是想知道如果他们接受其多样性会发生什么。 哲学/解决方案 他们通过制作一致的声音来传达品牌的许多口味和色调。那 “更多” 怎么样？更少的支出，更有效的沟通，更多的测量，更积极的利益相关者，更多的品牌偏好，更多的利润和更多的销售。 结果 事实上，销售额增加了 28%，收入增加了 388m。不是每个人都认为 OK 是 OK 的。本田当然没有。

案例简介：€˜Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. Philosophy/Solution They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. Results Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.

梦想的力量1 | The Power of Dreams - 1

案例简介：€˜Less 是 more’。总是这样吗？本田没有简化他们的品牌，而是想知道如果他们接受其多样性会发生什么。 哲学/解决方案 他们通过制作一致的声音来传达品牌的许多口味和色调。那 “更多” 怎么样？更少的支出，更有效的沟通，更多的测量，更积极的利益相关者，更多的品牌偏好，更多的利润和更多的销售。 结果 事实上，销售额增加了 28%，收入增加了 388m。不是每个人都认为 OK 是 OK 的。本田当然没有。

梦想的力量1 | The Power of Dreams - 1

案例简介：€˜Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. Philosophy/Solution They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. Results Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.

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梦想的力量1 | The Power of Dreams - 1

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