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生活发生的地方
案例简介：宜家继续开展 “生活发生在哪里” 的活动，旨在通过一个专注于收养的新点来宣传瑞典现代家庭生活的现实。 这则广告是马丁 · 沃纳为 Akestam Holst 代理公司在培根执导的系列广告中的第三则，广告中，一位养母带着宜家的毛绒玩具前往越南。当她终于见到她的新儿子时，他们浏览了一本相册，向他展示了他的新家和公寓。 后来，他们回到瑞典，他探索了他的房间，装备了包括宜家壁灯和玩具储物测试在内的物品。这是一个相当直截了当的故事，但讲得很微妙, 结果非常感人 (尽管事实上宜家的价格和产品名称开始在现场一个更激动人心的时刻出现)。
生活发生的地方
案例简介：Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
Where Life Happens
案例简介：宜家继续开展 “生活发生在哪里” 的活动，旨在通过一个专注于收养的新点来宣传瑞典现代家庭生活的现实。 这则广告是马丁 · 沃纳为 Akestam Holst 代理公司在培根执导的系列广告中的第三则，广告中，一位养母带着宜家的毛绒玩具前往越南。当她终于见到她的新儿子时，他们浏览了一本相册，向他展示了他的新家和公寓。 后来，他们回到瑞典，他探索了他的房间，装备了包括宜家壁灯和玩具储物测试在内的物品。这是一个相当直截了当的故事，但讲得很微妙, 结果非常感人 (尽管事实上宜家的价格和产品名称开始在现场一个更激动人心的时刻出现)。
Where Life Happens
案例简介：Ikea continues its "Where Life Happens" campaign, which aims to potray the reality of modern-day family life in Sweden, with a new spot focusing on adoption. The ad, the third in the series directed by Martin Werner at Bacon for agency Akestam Holst, shows an adoptive mother traveling to Vietnam clutching a soft toy from Ikea. When she finally meets her new son, they look through a photo album showing him his new home and apartment. Afterwards, they return to Sweden and he explores his room, kitted out with items including an Ikea wall lamp and toy storage test. It's a fairly straightforward story, but delicately told, and the result is very touching (even despite the fact that Ikea prices and product names start popping up during one of the spot's more emotional moments).
生活发生的地方
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Where Life Happens
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基本信息
- 广告战役： #Where Life Happens#
- 广告品牌： 宜家
- 发布日期： 2016-09-01
- 行业领域： 电器/办公 , 家用电器 , 大家电
- 媒体类别： 短视频 , APP
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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