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久姆里一切顺利
案例简介：当城市缺乏色彩时，汽车可以成为最有效的解决方案.久姆里是亚美尼亚啤酒市场上最大的参与者之一。该品牌有一个在未来重塑品牌的愿景，特别是针对Z一代，从delivery cars开始。在亚美尼亚，创造性品牌汽车是罕见的。因此，我们有机会成为游戏改变者，并决定在汽车上涂上一些颜色，以使它们易于识别和引人注目。“久姆里顺利” 这个短语在亚美尼亚语中有一个有趣的意思。亚美尼亚人说，如果酒精美味可口，你会很享受你的饮料。所以，我们击中了要害，因为久姆里啤酒是我们市场的领导者之一。就像 “啤酒顺利” 意味着喝酒愉快，“汽车顺利” 意味着开车愉快。因此，当印在车辆上时，这个短语有双重含义。由亚美尼亚扎克 & 伯格为久姆里啤酒设计，类别: 酒精饮料。
久姆里一切顺利
案例简介：When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.
Gyumri Goes Well
案例简介：当城市缺乏色彩时，汽车可以成为最有效的解决方案.久姆里是亚美尼亚啤酒市场上最大的参与者之一。该品牌有一个在未来重塑品牌的愿景，特别是针对Z一代，从delivery cars开始。在亚美尼亚，创造性品牌汽车是罕见的。因此，我们有机会成为游戏改变者，并决定在汽车上涂上一些颜色，以使它们易于识别和引人注目。“久姆里顺利” 这个短语在亚美尼亚语中有一个有趣的意思。亚美尼亚人说，如果酒精美味可口，你会很享受你的饮料。所以，我们击中了要害，因为久姆里啤酒是我们市场的领导者之一。就像 “啤酒顺利” 意味着喝酒愉快，“汽车顺利” 意味着开车愉快。因此，当印在车辆上时，这个短语有双重含义。由亚美尼亚扎克 & 伯格为久姆里啤酒设计，类别: 酒精饮料。
Gyumri Goes Well
案例简介：When the city has a lack of colors, cars can be the most efficient solution... Gyumri is one of the biggest players in the beer market in Armenia. Having a vision to remake their brand in the future and target Gen Z specifically, the brand started with delivery cars. In Armenia, creatively branded cars are a rarity. So, we had a chance to become game changers and decided to put some color on the cars in order to make them recognizable and eye-catching. The phrase "Gyumri goes well" has an interesting meaning in Armenian. Armenians say alcohol goes well if it is delicious, and you enjoy your drink. So, we hit the point because Gyumri beer is one of the leaders in our market. Just like "beer goes well" means it's pleasant to drink, "the car goes well" means its pleasant to drive. So, when printed on vehicles, the phrase has a double meaning. Design created by Zuck&Berg, Armenia for Gyumri Beer, within the category: Alcoholic Drinks.
久姆里一切顺利
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Gyumri Goes Well
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