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我们如何滚动
案例简介:你知道你拒绝扔掉的那件二手的 “斯普林菲尔德大学 10k 趣味跑步” t恤吗?你和你最好的大学朋友一起跑步的衬衫,那年你的身材足以跑 10 公里?那个周末你没见过那个可爱的家伙吗? 是的,那件 t恤。那件简单而美妙的 t恤让你想起了你整个成年生活中最美好的时光之一。 我们希望庆祝这款不起眼的屏幕印花 t恤的惊人力量,创造联系,标志着我们生活的里程碑。这样做的同时,也传达了美国最大的定制服装制造商 CustomInk 的功能优势。因此,有两项平行的运动 -- 更情绪化的 “所有生活事件” 跟踪讲述我们故事的 t恤,以及 CustomInk 最大的粉丝 “史提夫 · 斯伯克斯托普斯”, 谁太乐意告诉你选择 CustomInk 的所有理由了?
我们如何滚动
案例简介:You know that well-used ‘Springfield University 10k Fun Run’ t-shirt that you refuse to get rid of? The shirt for the run that you did with your best college friends, the year you got in shape enough to run a 10k? And didn’t you meet that cute guy that weekend, too? Yeah, that t-shirt. That simple, wonderful t-shirt that reminds you of one of the best times of your entire adult life. We were looking to celebrate the amazing power of the humble screen-printed t-shirt to create bonds and mark the milestones of our life. And do this while simultaneously conveying the functional benefits and advantages of CustomInk, America’s largest custom apparel maker. Hence, two parallel campaigns – the more emotional “All Life’s Events” tracking the t-shirts that tell our stories, and “Steve the Spokestopus”, CustomInk’s biggest fan, who is only too happy to tell you about all the reasons to pick CustomInk.
How We Roll
案例简介:你知道你拒绝扔掉的那件二手的 “斯普林菲尔德大学 10k 趣味跑步” t恤吗?你和你最好的大学朋友一起跑步的衬衫,那年你的身材足以跑 10 公里?那个周末你没见过那个可爱的家伙吗? 是的,那件 t恤。那件简单而美妙的 t恤让你想起了你整个成年生活中最美好的时光之一。 我们希望庆祝这款不起眼的屏幕印花 t恤的惊人力量,创造联系,标志着我们生活的里程碑。这样做的同时,也传达了美国最大的定制服装制造商 CustomInk 的功能优势。因此,有两项平行的运动 -- 更情绪化的 “所有生活事件” 跟踪讲述我们故事的 t恤,以及 CustomInk 最大的粉丝 “史提夫 · 斯伯克斯托普斯”, 谁太乐意告诉你选择 CustomInk 的所有理由了?
How We Roll
案例简介:You know that well-used ‘Springfield University 10k Fun Run’ t-shirt that you refuse to get rid of? The shirt for the run that you did with your best college friends, the year you got in shape enough to run a 10k? And didn’t you meet that cute guy that weekend, too? Yeah, that t-shirt. That simple, wonderful t-shirt that reminds you of one of the best times of your entire adult life. We were looking to celebrate the amazing power of the humble screen-printed t-shirt to create bonds and mark the milestones of our life. And do this while simultaneously conveying the functional benefits and advantages of CustomInk, America’s largest custom apparel maker. Hence, two parallel campaigns – the more emotional “All Life’s Events” tracking the t-shirts that tell our stories, and “Steve the Spokestopus”, CustomInk’s biggest fan, who is only too happy to tell you about all the reasons to pick CustomInk.
我们如何滚动
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How We Roll
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基本信息
- 广告战役: #Custom Ink#
- 广告品牌: CustomInk
- 发布日期: 2017-11-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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