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你在等什么？
案例简介：在布鲁塞尔苹果商店开业的排队等候中，重生的生活开始了新的活动 器官捐赠等候名单太长了。器官捐赠者名单太短了。每年都有人因为不能及时找到器官捐献者而死亡。重生活着的目的是让比利时人注册为器官捐赠者，这样做有可能拯救生命。 提高人们对像这样的问题的认识并不总是一件容易的事情。我们认为布鲁塞尔苹果商店的开业是一个绝佳的机会，让人们意识到，对一些人来说，等待可能是生死攸关的事情。 三个正在等待器官捐赠的人 (或者已经收到了一个) 向排队的一些人提出了一个非常特别的提议。他们会在队列中占据一席之地，因为他们自己已经习惯了等待一些东西。顾客唯一需要做的回报是: 将自己注册为器官捐赠者。 这一信息非常简单: 仅仅一个器官捐赠者就可以挽救八条生命。每个注册计数。
你在等什么？
案例简介：Reborn-to-be-alive launches its new campaign in the queue for the Brussels Apple store opening The organ donation waiting list is way too long. The organ donor list is too short. Every year people die because they cannot find an organ donor in time. Reborn to be Alive aims to engage Belgians to register as organ donors and by doing so, potentially save lives. Raising awareness for issues like as this one isn’t always an easy task. We considered the opening of the Apple store in Brussels the perfect opportunity to make people aware of the fact that, for some, waiting could be a matter of life or death. Three people who are currently waiting for an organ donation (or who already received one) made some of the people standing in the queue a very special offer. They would take their place in the queue, because they themselves are used to waiting for something. The only thing the customers had to do in return: Register themselves as organ donors. The message was pretty straightforward: Eight lives could be saved by just a single organ donor. Each registration counts.
What Are You Waiting For?
案例简介：在布鲁塞尔苹果商店开业的排队等候中，重生的生活开始了新的活动 器官捐赠等候名单太长了。器官捐赠者名单太短了。每年都有人因为不能及时找到器官捐献者而死亡。重生活着的目的是让比利时人注册为器官捐赠者，这样做有可能拯救生命。 提高人们对像这样的问题的认识并不总是一件容易的事情。我们认为布鲁塞尔苹果商店的开业是一个绝佳的机会，让人们意识到，对一些人来说，等待可能是生死攸关的事情。 三个正在等待器官捐赠的人 (或者已经收到了一个) 向排队的一些人提出了一个非常特别的提议。他们会在队列中占据一席之地，因为他们自己已经习惯了等待一些东西。顾客唯一需要做的回报是: 将自己注册为器官捐赠者。 这一信息非常简单: 仅仅一个器官捐赠者就可以挽救八条生命。每个注册计数。
What Are You Waiting For?
案例简介：Reborn-to-be-alive launches its new campaign in the queue for the Brussels Apple store opening The organ donation waiting list is way too long. The organ donor list is too short. Every year people die because they cannot find an organ donor in time. Reborn to be Alive aims to engage Belgians to register as organ donors and by doing so, potentially save lives. Raising awareness for issues like as this one isn’t always an easy task. We considered the opening of the Apple store in Brussels the perfect opportunity to make people aware of the fact that, for some, waiting could be a matter of life or death. Three people who are currently waiting for an organ donation (or who already received one) made some of the people standing in the queue a very special offer. They would take their place in the queue, because they themselves are used to waiting for something. The only thing the customers had to do in return: Register themselves as organ donors. The message was pretty straightforward: Eight lives could be saved by just a single organ donor. Each registration counts.
你在等什么？
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What Are You Waiting For?
暂无简介
基本信息
- 广告战役： #What Are You Waiting For?#
- 广告品牌： Reborn to be Alive
- 发布日期： 2015-11-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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