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诵读困难精子银行
案例简介：简要解释 我们推出了世界上第一个诵读困难精子银行，作为户外媒体的体验性使用。弹出式精子库由一名诵读困难症专家组成，其中包含了历史上成功的诵读困难症患者的目录和肖像，如理查德 · 布兰森、阿尔伯特 · 爱因斯坦、史蒂夫 · 乔布斯和约翰·列侬。精子库穿得像个现代诊所。游客们可以和诵读困难症专家交谈，专家告诉他们诵读困难症的好处和有诵读困难的孩子的好处。他们被告知诵读困难症不是一种迟钝症，但实际上有许多好处，比如横向思考和创造性思考的能力。著名诵读困难患者的目录和肖像证明了这一点。诵读困难精子银行的一名代表在街上与路人交谈，鼓励他们参观精子银行。如果他们不能访问，他会不时向他们提供阅读障碍的好处。
诵读困难精子银行
案例简介：BriefExplanation We launched the world’s first Dyslexic Sperm Bank as an experiential use of outdoor media. The pop-up sperm bank was staffed by a dyslexia expert and contained catalogues and portraits of history’s successful dyslexics, like Richard Branson, Albert Einstein, Steve Jobs and John Lennon. The sperm bank was dressed to look like a modern clinic. Visitors could speak to the dyslexia expert, who informed them of the benefits of dyslexia and of having a dyslexic child. They were told that dyslexia is not a retardation, but actually had many benefits, like the ability to think laterally and creatively. The catalogue and portraits of famous dyslexics acted as evidence of this.A representative from the Dyslexic Sperm Bank spoke to passersby on the street, encouraging them to visit the sperm bank. If they were unable to visit, he provided them with information on the benefits of dyslexia there and then.
Dyslexic Sperm Bank
案例简介：简要解释 我们推出了世界上第一个诵读困难精子银行，作为户外媒体的体验性使用。弹出式精子库由一名诵读困难症专家组成，其中包含了历史上成功的诵读困难症患者的目录和肖像，如理查德 · 布兰森、阿尔伯特 · 爱因斯坦、史蒂夫 · 乔布斯和约翰·列侬。精子库穿得像个现代诊所。游客们可以和诵读困难症专家交谈，专家告诉他们诵读困难症的好处和有诵读困难的孩子的好处。他们被告知诵读困难症不是一种迟钝症，但实际上有许多好处，比如横向思考和创造性思考的能力。著名诵读困难患者的目录和肖像证明了这一点。诵读困难精子银行的一名代表在街上与路人交谈，鼓励他们参观精子银行。如果他们不能访问，他会不时向他们提供阅读障碍的好处。
Dyslexic Sperm Bank
案例简介：BriefExplanation We launched the world’s first Dyslexic Sperm Bank as an experiential use of outdoor media. The pop-up sperm bank was staffed by a dyslexia expert and contained catalogues and portraits of history’s successful dyslexics, like Richard Branson, Albert Einstein, Steve Jobs and John Lennon. The sperm bank was dressed to look like a modern clinic. Visitors could speak to the dyslexia expert, who informed them of the benefits of dyslexia and of having a dyslexic child. They were told that dyslexia is not a retardation, but actually had many benefits, like the ability to think laterally and creatively. The catalogue and portraits of famous dyslexics acted as evidence of this.A representative from the Dyslexic Sperm Bank spoke to passersby on the street, encouraging them to visit the sperm bank. If they were unable to visit, he provided them with information on the benefits of dyslexia there and then.
诵读困难精子银行
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Dyslexic Sperm Bank
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基本信息
- 广告战役： #Made by Dyslexia-互动-86e12#
- 广告品牌： Made by Dyslexia
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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