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每个人都欢迎
案例简介：Karmarama 为 CBeebies 发起了一场新的电视运动，倡导儿童电视品牌的多样性。这项工作旨在通过庆祝包容性和善良来促进积极的童年。由约书亚 · 尼尔执导，《坦率的电视现场》记录了真正的一对朋友努力发现他们的差异，展示了从孩子的角度来看，当谈到差异时, 孩子们看待事物的方式不同。Karmarama 首席创意官 Nik Studzinski 说: “值得称赞的是，年幼的孩子比成年人更加开放和包容。它是硬连接到他们。所有的偏见都是学习行为，随着年龄的增长而发展。我们非常自豪能与 CBeebies 合作来强调这一点。 “这项活动将在英国广播公司的广播和社交平台上持续四周，并将成为今年 CBeebies 品牌活动的一部分。
每个人都欢迎
案例简介：Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.
Everyones Welcome
案例简介：Karmarama 为 CBeebies 发起了一场新的电视运动，倡导儿童电视品牌的多样性。这项工作旨在通过庆祝包容性和善良来促进积极的童年。由约书亚 · 尼尔执导，《坦率的电视现场》记录了真正的一对朋友努力发现他们的差异，展示了从孩子的角度来看，当谈到差异时, 孩子们看待事物的方式不同。Karmarama 首席创意官 Nik Studzinski 说: “值得称赞的是，年幼的孩子比成年人更加开放和包容。它是硬连接到他们。所有的偏见都是学习行为，随着年龄的增长而发展。我们非常自豪能与 CBeebies 合作来强调这一点。 “这项活动将在英国广播公司的广播和社交平台上持续四周，并将成为今年 CBeebies 品牌活动的一部分。
Everyones Welcome
案例简介：Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.
每个人都欢迎
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Everyones Welcome
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基本信息
- 广告战役： #Everyone's Welcome#
- 广告品牌： Cbeebies
- 发布日期： 2017-06-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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