Travel in Peace|图文|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

和平旅行

案例简介：HSL 为游客提供了一张灵活的旅行卡，但是我们如何向镇上的游客传达这个消息？我们围绕一系列积极的国际手势图像开展了一场运动，从 “心” 到 “胜利/和平” 到 “重金属” (芬兰是重金属之地, 漫长的冬天和公共交通)。所有的手都拿着我们想让游客熟悉的旅行卡。标题将视觉连接到旅行卡的主要信息，这是足够简单，甚至不耐烦的游客也可以理解。该活动的特色是赫尔辛基主要机场、火车站、港口、 HSL 自己的所有公共交通工具的海报，以及平面广告、横幅、 Facebook 封面照片和帖子。

和平旅行

案例简介：HSL provides a flexible travel card for visitors, but how do we get the word out to tourists in town? We did a campaign centered around a series of images featuring positive international hand signs from "heart" to " winning/peace" to "heavy metal" (Finland is the land of heavy metal, hellishly long winters and public transport). All of the hands hold the travel card we want to familiarize to the visitor. The headlines connect the visual to the travel card main message, which is straightforward enough to be understood by even the impatient visitor. The campaign featured posters at Helsinki's main airport, train stations, harbours, all of HSL's own public transportation, and print ads, banners, Facebook cover photos and posts.