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奥迪: 问我什么我们是社会的
案例简介:
奥迪: 问我什么我们是社会的
案例简介:
Audi: Ask Me Anything by We Are Social
案例简介:
Audi: Ask Me Anything by We Are Social
案例简介:
奥迪: 问我什么我们是社会的
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Audi: Ask Me Anything by We Are Social
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Six young Tottenham Hotspur FC academy players were given the opportunity to ask their Spurs idols anything they wanted, as part of Audi’s ‘Dare to be Different’ sponsorship strategy.The campaign was created by We Are Social Sport to promote Audi’s multi-year sponsorship deal with the club. Tottenham Hotspur stars Lucus Moura, Eric Dier, Jan Vertonghen, Kyle Walker-Peters and Josie Green join six young players aged 7-10 years old from the Spurs Academy in an Audi e-tron where, accompanied by their parents, the kids are invited to ask their heroes any burning questions they may have.The children’s questions delved into areas some sports journalists might shy away from, including their Champions League Final experiences and what they would get the manager for Christmas.The interviews were filmed at the club’s training ground, Hotspur Way, and have been cut into eight-minute and three-minute films and five 15-second pre-roll ads. The content will be promoted on Audi and Tottenham Hotspur’s Twitter channels, with additional edits on Facebook, YouTube and Instagram, supported by a paid media strategy.CreditsAgency: We Are Social/We Are Social SportGareth Leeding, Group Creative Director, We Are Social SportRob James, Senior Creative, We Are Social SportEmma Townley, Senior Creative, We Are Social SportJohn Crozier, Business Development Director, We Are Social SportNick Dodd, Group Account Director, We Are SocialHarriet Donovan, Account Manager, We Are SocialDiego Chicharro, Senior Strategist, We Are SocialClient: Audi UKChristina Dudley, Events Manager, Audi UKEmma Page, Social Media Lead, Audi UKProduction Agency: Second SightMedia Agency: PHD
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