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ING Zing 儿童储蓄账户
案例简介：挑战: ING Vysya 银行推出了一个适合孩子的储蓄账户，ING ZING。我们的任务是将这条信息传达给所有 ING 银行客户以及其他经常使用 ING 自动取款机的银行账户持有人。 解决方案: 我们没有制作普通的海报，而是在所有 ING 银行自动取款机的底部放置了小儿童梯子，这表明儿童也可以轻松访问自动取款机。我们给梯子打上了 Zing 的烙印，还放了 ING Zing 的传单，以防他们需要更多信息。 结果: ATM 环境产生了巨大的兴趣。有孩子的顾客打电话来，走进银行询问更多情况。自 2010年11月推出这款产品以来，这款产品以及 ZING 活动的其余部分已经吸引了 25,000 多名 Zing 客户。
ING Zing 儿童储蓄账户
案例简介：The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs. The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information. Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.
ING Zing Savings Account for kids
案例简介：挑战: ING Vysya 银行推出了一个适合孩子的储蓄账户，ING ZING。我们的任务是将这条信息传达给所有 ING 银行客户以及其他经常使用 ING 自动取款机的银行账户持有人。 解决方案: 我们没有制作普通的海报，而是在所有 ING 银行自动取款机的底部放置了小儿童梯子，这表明儿童也可以轻松访问自动取款机。我们给梯子打上了 Zing 的烙印，还放了 ING Zing 的传单，以防他们需要更多信息。 结果: ATM 环境产生了巨大的兴趣。有孩子的顾客打电话来，走进银行询问更多情况。自 2010年11月推出这款产品以来，这款产品以及 ZING 活动的其余部分已经吸引了 25,000 多名 Zing 客户。
ING Zing Savings Account for kids
案例简介：The Challenge: ING Vysya Bank has introduced a Savings Account that caters to kids, ING ZING. Our task was to communicate this message to all ING Bank customers as well as other bank account holders who frequent ING ATMs. The Solution: Instead of creating a regular poster, we placed little kiddie ladders at the foot of all ING Bank ATM machines, suggesting the ATMs could be accessed easily by kids as well. We branded the ladder with Zing and also placed ING Zing leaflets in case they needed more information. Result: The ATM ambient generated huge interest. Customers with kids called and walked into the bank to make more enquiries. This, along with the rest of the ZING campaign has resulted in more than 25,000 Zing customers since the product was launched in November 2010.
ING Zing 儿童储蓄账户
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ING Zing Savings Account for kids
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