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    My name微电影广告营销案例

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    我的名字

    案例简介:写一个关于电影中发生的事情的简短总结 有一个令人震惊的事实: 名叫约翰的首席执行官比女性首席执行官多。 我们拿着这个,决定讲一个很棒的故事。约翰的故事。一个对女性有不同寻常名字的女孩。 在广告中,这个女孩讲述了这个名字如何使她的生活变得艰难,经常遭受欺凌和艰辛。最后,她透露她的父母选择这个名字是因为他们希望她有一个更好的未来。 陪审团的文化/背景信息 世界各地的女性劳动力面临着巨大的障碍。 职业母亲因没有和孩子在一起而受到歧视。 由于性别陈规定型观念,年轻女孩远离职业。 薪水不是票价。工资差距高达36,65% 在一些国家。 然后是被称为 “玻璃天花板” 的现象。晋升时,通常甚至不考虑女性,特别是在公司内部的等级职位上。这就是为什么女性首席执行官如此之少,女孩可以仰望的榜样如此之少。

    我的名字

    案例简介:Write a short summary of what happens in the film There is an alarming fact: there are more CEOs named John than women CEOs. We took this and decided to tell a great story. The story of John. A girl with an unusual name for a female. In the commercial this girl tells how this name has made her life difficult, often suffering bullying and hardship. At the end she reveals that her parents chose that name because they wanted her to have a better future. Cultural/Context information for the jury All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fare. The pay gap goes as high as 36,65% in some countries. And then there is the phenomenon known as “The Glass Ceiling”. When giving promotions, women are usually not even considered, specially for the hierarchy positions within their corporations. This is why there are so few women CEOs, and so few role models girls can look up to.

    My name

    案例简介:写一个关于电影中发生的事情的简短总结 有一个令人震惊的事实: 名叫约翰的首席执行官比女性首席执行官多。 我们拿着这个,决定讲一个很棒的故事。约翰的故事。一个对女性有不同寻常名字的女孩。 在广告中,这个女孩讲述了这个名字如何使她的生活变得艰难,经常遭受欺凌和艰辛。最后,她透露她的父母选择这个名字是因为他们希望她有一个更好的未来。 陪审团的文化/背景信息 世界各地的女性劳动力面临着巨大的障碍。 职业母亲因没有和孩子在一起而受到歧视。 由于性别陈规定型观念,年轻女孩远离职业。 薪水不是票价。工资差距高达36,65% 在一些国家。 然后是被称为 “玻璃天花板” 的现象。晋升时,通常甚至不考虑女性,特别是在公司内部的等级职位上。这就是为什么女性首席执行官如此之少,女孩可以仰望的榜样如此之少。

    My name

    案例简介:Write a short summary of what happens in the film There is an alarming fact: there are more CEOs named John than women CEOs. We took this and decided to tell a great story. The story of John. A girl with an unusual name for a female. In the commercial this girl tells how this name has made her life difficult, often suffering bullying and hardship. At the end she reveals that her parents chose that name because they wanted her to have a better future. Cultural/Context information for the jury All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fare. The pay gap goes as high as 36,65% in some countries. And then there is the phenomenon known as “The Glass Ceiling”. When giving promotions, women are usually not even considered, specially for the hierarchy positions within their corporations. This is why there are so few women CEOs, and so few role models girls can look up to.

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