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帮助我们的应用程序
案例简介：TBWAParis 为随行人员 (非政府组织为无家可归者) 帮助我们的应用程序 法国无家可归者的数量在过去几年急剧增加 (自 2001年以来增加了 58%)，尤其是在大城市。在这种情况下，非政府组织随行人员开发了一款应用程序，将无家可归者周围的人联系起来，与那些一无所有的人的关系排斥作斗争。因为无家可归的人不仅需要帮助和考虑，人们还可以帮助他们满足他们的具体需求 -- 例如: 写简历或给他们牙膏 -- 多亏了这个应用程序。没有足够的人使用这个应用程序。 这场运动的目的是通过用一系列有影响力的视觉效果来挑战公众，以隐喻的方式探索孤独和孤立的眩晕，从而唤醒良知。信息很简单: 下载应用程序向他们伸出援助之手。纪录片的照片风格 (由著名的法国照片马克 · 古比) 在这里强调了戏剧性的现实和这种情况的紧急情况。在法国的街道上，预期寿命是 49 岁。
帮助我们的应用程序
案例简介：TBWAParis for Entourage (NGO for the homeless) « Give a helping hand with our app» The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app. The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old.
Give a helping hand with our app
案例简介：TBWAParis 为随行人员 (非政府组织为无家可归者) 帮助我们的应用程序 法国无家可归者的数量在过去几年急剧增加 (自 2001年以来增加了 58%)，尤其是在大城市。在这种情况下，非政府组织随行人员开发了一款应用程序，将无家可归者周围的人联系起来，与那些一无所有的人的关系排斥作斗争。因为无家可归的人不仅需要帮助和考虑，人们还可以帮助他们满足他们的具体需求 -- 例如: 写简历或给他们牙膏 -- 多亏了这个应用程序。没有足够的人使用这个应用程序。 这场运动的目的是通过用一系列有影响力的视觉效果来挑战公众，以隐喻的方式探索孤独和孤立的眩晕，从而唤醒良知。信息很简单: 下载应用程序向他们伸出援助之手。纪录片的照片风格 (由著名的法国照片马克 · 古比) 在这里强调了戏剧性的现实和这种情况的紧急情况。在法国的街道上，预期寿命是 49 岁。
Give a helping hand with our app
案例简介：TBWAParis for Entourage (NGO for the homeless) « Give a helping hand with our app» The number of homeless people in France as dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because more than money homeless need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. Not enough people use that app. The purpose of this campaign is to awaken consciences by challenging the general public with a series of impactful visuals that metaphorically explore the vertigo of loneliness and isolation. The message is simple: download the app to lend them a helping hand. The documentary photo style (by the renowned French photograph Marc Gouby) is here to underline the dramatic reality and the emergency of that situation. In the street of France the life expectancy is 49 years old.
帮助我们的应用程序
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Give a helping hand with our app
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