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迷失在翻译中
案例简介：阿拉伯联合酋长国是一个200不同民族每天聚集在一起、互动和联系的国家。每个民族都使用不同的语言进行交流，甚至使用不同口音的相同语言进行交流，这在人与人之间造成了误解。单词听错，曲解和误解，导致很多混乱。对话不再有意义，日常互动变得充满挑战。特别是当需要服务时。对于阿联酋的银行来说，由于沟通不畅而损失的钱绝对是不可以的。我们看到了一个机会，可以通过花旗的在线支付和转账功能将这种沟通不畅转化为更容易的沟通。为了展示这一点，我们根据这种文化背景制作了广播广告，两个人正在交谈，认为他们是有道理的，他们理解对方在说什么 -- 这种情况在阿联酋经常发生。阿拉伯联合酋长国FCB为花旗创建的音频广告，类别为: 金融。
迷失在翻译中
案例简介：The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people. Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don’t make sense anymore and daily interactions become challenging. Particularly when a service is in need. For banks in the UAE, money being lost because of miscommunication is an absolute no-no. We saw an opportunity to turn that miscommunication into a much easier one through Citi’s online payments and transfers features. To show this we created radio ads based on this cultural context, where two people are having a conversation, thinking they’re making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE. Audio advertisement created by FCB, United Arab Emirates for Citi, within the category: Finance.
Lost in Translation
案例简介：阿拉伯联合酋长国是一个200不同民族每天聚集在一起、互动和联系的国家。每个民族都使用不同的语言进行交流，甚至使用不同口音的相同语言进行交流，这在人与人之间造成了误解。单词听错，曲解和误解，导致很多混乱。对话不再有意义，日常互动变得充满挑战。特别是当需要服务时。对于阿联酋的银行来说，由于沟通不畅而损失的钱绝对是不可以的。我们看到了一个机会，可以通过花旗的在线支付和转账功能将这种沟通不畅转化为更容易的沟通。为了展示这一点，我们根据这种文化背景制作了广播广告，两个人正在交谈，认为他们是有道理的，他们理解对方在说什么 -- 这种情况在阿联酋经常发生。阿拉伯联合酋长国FCB为花旗创建的音频广告，类别为: 金融。
Lost in Translation
案例简介：The United Arab Emirates is a country where 200 different nationalities come together, interact and connect every day. Every nationality communicates in a different language, or even the same language with different accents, which creates misunderstandings between people. Words are misheard, misinterpreted, and misconstrued, leading to a lot of confusion. Dialogues don’t make sense anymore and daily interactions become challenging. Particularly when a service is in need. For banks in the UAE, money being lost because of miscommunication is an absolute no-no. We saw an opportunity to turn that miscommunication into a much easier one through Citi’s online payments and transfers features. To show this we created radio ads based on this cultural context, where two people are having a conversation, thinking they’re making sense, and that they understand what the other is saying – a situation that frequently happens in the UAE. Audio advertisement created by FCB, United Arab Emirates for Citi, within the category: Finance.
迷失在翻译中
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Lost in Translation
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