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第一份薪水
案例简介：区域在潜在客户中享有良好的品牌意识。然而，研究表明，顾客对转向地区有些矛盾，因为他们没有明确的区分和相关的理由来考虑品牌。这项研究揭示了一些见解，表明银行肯定仍然是一种必要的邪恶。他们需要赢得消费者的信任，但更重要的是，他们需要展示银行如何以相关和背景的方式融入他们的生活。为了以娱乐、相关和引人入胜的方式与这些观众交谈，我们创建了一个在线视频系列，突出了地区提供的工具，帮助他们做他们需要做的事情, 财务上。通过展示一个幽默的场景，通过一个即时的墙壁视图，我们清晰明确地对我们年轻的目标观众说话，邀请他们参与对话。
第一份薪水
案例简介：Regions enjoys good brand awareness among potential customers. However, research showed that customers were somewhat ambivalent about switching to Regions because they did not have a clear differentiating and relevant reason to consider the brand. The research uncovered insights that showed that banks were definitely still a necessary evil. They needed to earn consumers’ trust, but more importantly they needed to show how the bank fit into their lives in a relevant and contextual manner. To speak to these audiences in an entertaining, relevant and engaging way, we created an online video series that highlighted the tools, offered by Regions, that helped them do what they needed to do, financially. By showing a humorous situation, via a fly-on-the-wall view, we speak clearly and definitively to our younger target audience, inviting them into the conversation.
First Paycheck
案例简介：区域在潜在客户中享有良好的品牌意识。然而，研究表明，顾客对转向地区有些矛盾，因为他们没有明确的区分和相关的理由来考虑品牌。这项研究揭示了一些见解，表明银行肯定仍然是一种必要的邪恶。他们需要赢得消费者的信任，但更重要的是，他们需要展示银行如何以相关和背景的方式融入他们的生活。为了以娱乐、相关和引人入胜的方式与这些观众交谈，我们创建了一个在线视频系列，突出了地区提供的工具，帮助他们做他们需要做的事情, 财务上。通过展示一个幽默的场景，通过一个即时的墙壁视图，我们清晰明确地对我们年轻的目标观众说话，邀请他们参与对话。
First Paycheck
案例简介：Regions enjoys good brand awareness among potential customers. However, research showed that customers were somewhat ambivalent about switching to Regions because they did not have a clear differentiating and relevant reason to consider the brand. The research uncovered insights that showed that banks were definitely still a necessary evil. They needed to earn consumers’ trust, but more importantly they needed to show how the bank fit into their lives in a relevant and contextual manner. To speak to these audiences in an entertaining, relevant and engaging way, we created an online video series that highlighted the tools, offered by Regions, that helped them do what they needed to do, financially. By showing a humorous situation, via a fly-on-the-wall view, we speak clearly and definitively to our younger target audience, inviting them into the conversation.
第一份薪水
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First Paycheck
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基本信息
- 广告战役： #Green Light#
- 广告品牌： Regions Bank
- 发布日期： 2014-05-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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