案例简介：陀螺旧金山、屋顶工作室和东芝最近聚集在一起，用 “让生活向前” 来构建一个梦想世界，这是一个数字运动，活跃了东芝通过绿色基础设施创建清洁智能社区的计划。陀螺和屋顶一起创造了一个梦幻般的未来，我们在东芝之手的带领下踏上了旅程, 技术和同情心的象征，优化当今世界的基础设施。 受东芝技术无穷无尽可能性的启发，该运动中的图像与东芝城市绿色解决方案的广泛内容相似，并受到当今技术的启发。它始于一个女人透过东芝办公室的窗户凝视着被污染的天空，她有动力改善自己的环境。她的手变成了一只精致的机器人手，用手指轻点，将尘土飞扬的燃煤电厂变成风力涡轮机，创造了太阳能住宅的整个街区, 和奠定了基础设施，恭维东芝智能社区，进一步说明了从红润柔和的色调到充满活力的景观的过渡过程 这部电影是一个更大的数字运动的一部分，巧妙地传达了东芝绿色计划中的技术。屋顶精美地展示了东芝高度可实现的愿景的有效性。他们与陀螺、 JaM Japan 和东芝密切合作，将他们的静止运动转变为极具创意的电影作品。屋顶混合了视觉特效、现场动作和详细的股票图形，以建立一个复杂的国际美学，而无需穿越全球的镜头。结果是一场空灵和艺术的运动，通过东芝的绿色倡议为观众带来了未来的希望。

案例简介：Gyro San Francisco, ROOF Studio and Toshiba recently came together to build a dream world with “Bring Life Forward,” a digital campaign that enlivens Toshiba’s plans to create clean smart communities through green infrastructure. Together, Gyro and ROOF created a dream-like near-future, where we are taken on a journey guided by the Toshiba Hand, a symbol of technology and compassion optimizing the infrastructures of the world today. Inspired by the endless possibilities of Toshiba’s technology, the imagery in the campaign parallels the wide range of Toshiba’s green solutions for cities and is inspired by technologies that exist today. It begins with a woman peering at a polluted sky through the window of a Toshiba office who is motivated to improve upon her environment. Her hand is transformed into a delicate robotic hand that, with a tap of a finger, transforms dusty coal plants into wind turbines, creates entire neighborhoods of solar powered homes, and lays infrastructures that compliment the Toshiba Smart Community, further illustrating the progression with a transition from ruddy muted tones to a vibrant landscape This film, which is a part of a larger digital campaign, masterfully conveys the technologies within Toshiba’s green initiatives. ROOF beautifully illustrated the effectiveness of Toshiba’s highly achievable vision. They worked closely alongside Gyro, JaM Japan and Toshiba to transform their still campaign to a wonderfully creative cinematic piece. ROOF blended a mix of VFX, live action and detailed stock graphics to build a complex international aesthetic without traversing the globe for footage. The result was an ethereal and artistic campaign that provides viewers with hope for the future with Toshiba’s green initiatives.

引领生活 | Bring Life Forward

案例简介：陀螺旧金山、屋顶工作室和东芝最近聚集在一起，用 “让生活向前” 来构建一个梦想世界，这是一个数字运动，活跃了东芝通过绿色基础设施创建清洁智能社区的计划。陀螺和屋顶一起创造了一个梦幻般的未来，我们在东芝之手的带领下踏上了旅程, 技术和同情心的象征，优化当今世界的基础设施。 受东芝技术无穷无尽可能性的启发，该运动中的图像与东芝城市绿色解决方案的广泛内容相似，并受到当今技术的启发。它始于一个女人透过东芝办公室的窗户凝视着被污染的天空，她有动力改善自己的环境。她的手变成了一只精致的机器人手，用手指轻点，将尘土飞扬的燃煤电厂变成风力涡轮机，创造了太阳能住宅的整个街区, 和奠定了基础设施，恭维东芝智能社区，进一步说明了从红润柔和的色调到充满活力的景观的过渡过程 这部电影是一个更大的数字运动的一部分，巧妙地传达了东芝绿色计划中的技术。屋顶精美地展示了东芝高度可实现的愿景的有效性。他们与陀螺、 JaM Japan 和东芝密切合作，将他们的静止运动转变为极具创意的电影作品。屋顶混合了视觉特效、现场动作和详细的股票图形，以建立一个复杂的国际美学，而无需穿越全球的镜头。结果是一场空灵和艺术的运动，通过东芝的绿色倡议为观众带来了未来的希望。

引领生活 | Bring Life Forward

案例简介：Gyro San Francisco, ROOF Studio and Toshiba recently came together to build a dream world with “Bring Life Forward,” a digital campaign that enlivens Toshiba’s plans to create clean smart communities through green infrastructure. Together, Gyro and ROOF created a dream-like near-future, where we are taken on a journey guided by the Toshiba Hand, a symbol of technology and compassion optimizing the infrastructures of the world today. Inspired by the endless possibilities of Toshiba’s technology, the imagery in the campaign parallels the wide range of Toshiba’s green solutions for cities and is inspired by technologies that exist today. It begins with a woman peering at a polluted sky through the window of a Toshiba office who is motivated to improve upon her environment. Her hand is transformed into a delicate robotic hand that, with a tap of a finger, transforms dusty coal plants into wind turbines, creates entire neighborhoods of solar powered homes, and lays infrastructures that compliment the Toshiba Smart Community, further illustrating the progression with a transition from ruddy muted tones to a vibrant landscape This film, which is a part of a larger digital campaign, masterfully conveys the technologies within Toshiba’s green initiatives. ROOF beautifully illustrated the effectiveness of Toshiba’s highly achievable vision. They worked closely alongside Gyro, JaM Japan and Toshiba to transform their still campaign to a wonderfully creative cinematic piece. ROOF blended a mix of VFX, live action and detailed stock graphics to build a complex international aesthetic without traversing the globe for footage. The result was an ethereal and artistic campaign that provides viewers with hope for the future with Toshiba’s green initiatives.

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引领生活 | Bring Life Forward

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