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启动 1
案例简介：
启动 1
案例简介：情节 SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
Launch 1
案例简介：
Launch 1
案例简介：情节 SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.
启动 1
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基本信息
- 广告战役： #ZUNO Bank-影视-24313#
- 广告品牌： ZUNO Bank
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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