营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Launch 1短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    启动 1

    案例简介:

    启动 1

    案例简介:情节 SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.

    Launch 1

    案例简介:

    Launch 1

    案例简介:情节 SUMMARY: ZUNO Bank launched two new banks in Slovakia and the Czech Republic. The goal of their marketing campaign was to promote brand awareness and add 60,000 new accounts worth €3k by the end of 2011. Based on the insight that “The best bank for me is the one I notice the least, spend the least amount of time with”, ZUNO was presented by means of minimalist communication based on bold, often self-mocking messages, with the theme Less Bank. More Life. This ironic approach differentiated ZUNO from other “bricks & mortar” banks which strove to establish an emotional bond with their clients by using advertising clichés and presenting their services as being worth special appreciation. As a result of the campaign, Slovakia and the Czech Republic both passed their targeted awareness figures by 57.5% and 36.3% respectively. Both countries also surpassed their spontaneous awareness goals by similar margins. The new banks exceeded the expectation of obtaining 300,000 customers by 8.3%, and the volume of those accounts was overachieved by almost 140%.

    启动 1

    暂无简介

    Launch 1

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入