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Covid产品
案例简介：每个通信渠道，无论是政府的还是独立的，都充斥着冠状病毒的新闻。大量令人沮丧的消息和检疫临时解除，普通民众对官方通讯及其法规毫不关心。关于首席医疗官 和他的运营团队的迷因不断涌现，人们取笑了口罩的重要性，我们慢慢地开始用艰苦而负责任的方式在封锁的早期阶段进行我们的生活。 公众是否真的了解COVID19可以在短时间内旅行很远？它能感染任何人吗？意思是: 真的，任何人。人们得到了它的特征吗？他们知道这还没有结束吗？也许是最关键的问题: 实际上，每日更新是否覆盖所有人？Greenroom的专家希望确保情况确实如此，并希望帮助防止11月份预测的双重打击电晕复发。他们坐下来，仔细考虑了一下，然后将冠状病毒转化为日常消费品，传达了一个隐藏的信息: 这是你不应该得到的。 啤酒/香水/应用程序广告的信息娱乐功能是由简短的标签信息提供的: 即使锁定被软化，也不能忘记这些反复重复的警告。实际上，恰恰相反... Greenroom的COVID广告牌是由JCDecaux匈牙利安装的。通过旁观者的私人帖子，这些广告也进入了社交媒体。这是一个 “病毒传播” 的积极案例。
Covid产品
案例简介：Every communicational channel, be it governmental or independent, was bursting with news on the coronavirus. A flood of depressing news and the interim lifting of the quarantine, the general population developed an unconcern towards the official communication and its regulations. Memes were popping up about the Chief Medical Officer and his operational team, people made fun of the importance of masks, and we slowly began to dial down the painstaking and responsible way of conducting our days in the earlier stage of the lockdown. Did the public actually understand that COVID19 can travel huge distances under a short time? And that it can infect anyone? Meaning: really, anyone. Did people get its characteristics? Do they know that this is not quite over? And perhaps the most critical question: do the daily updates, in truth, reach everyone? The experts at Greenroom wanted to make sure that this was so, and wanted to help prevent the double-whammy corona-relapse forecasted for November. They sat down, thought it through, and morphed the coronavirus into everyday consumer goods, delivering a hidden message: THIS IS SOMETHING YOU SHOULD NOT GET. The infotainment function of the beer/perfume/app ads was provided by short tag-on messages: these tritely repeated warnings must not be forgotten even as the lockdown is being softened. Actually, quite the opposite... Greenroom’s COVID-billboards were installed by JCDecaux Hungary. Through bystanders’ private posts, the ads found their way into social media as well. This one is a positive case of “going viral”.
Covid Products
案例简介：每个通信渠道，无论是政府的还是独立的，都充斥着冠状病毒的新闻。大量令人沮丧的消息和检疫临时解除，普通民众对官方通讯及其法规毫不关心。关于首席医疗官 和他的运营团队的迷因不断涌现，人们取笑了口罩的重要性，我们慢慢地开始用艰苦而负责任的方式在封锁的早期阶段进行我们的生活。 公众是否真的了解COVID19可以在短时间内旅行很远？它能感染任何人吗？意思是: 真的，任何人。人们得到了它的特征吗？他们知道这还没有结束吗？也许是最关键的问题: 实际上，每日更新是否覆盖所有人？Greenroom的专家希望确保情况确实如此，并希望帮助防止11月份预测的双重打击电晕复发。他们坐下来，仔细考虑了一下，然后将冠状病毒转化为日常消费品，传达了一个隐藏的信息: 这是你不应该得到的。 啤酒/香水/应用程序广告的信息娱乐功能是由简短的标签信息提供的: 即使锁定被软化，也不能忘记这些反复重复的警告。实际上，恰恰相反... Greenroom的COVID广告牌是由JCDecaux匈牙利安装的。通过旁观者的私人帖子，这些广告也进入了社交媒体。这是一个 “病毒传播” 的积极案例。
Covid Products
案例简介：Every communicational channel, be it governmental or independent, was bursting with news on the coronavirus. A flood of depressing news and the interim lifting of the quarantine, the general population developed an unconcern towards the official communication and its regulations. Memes were popping up about the Chief Medical Officer and his operational team, people made fun of the importance of masks, and we slowly began to dial down the painstaking and responsible way of conducting our days in the earlier stage of the lockdown. Did the public actually understand that COVID19 can travel huge distances under a short time? And that it can infect anyone? Meaning: really, anyone. Did people get its characteristics? Do they know that this is not quite over? And perhaps the most critical question: do the daily updates, in truth, reach everyone? The experts at Greenroom wanted to make sure that this was so, and wanted to help prevent the double-whammy corona-relapse forecasted for November. They sat down, thought it through, and morphed the coronavirus into everyday consumer goods, delivering a hidden message: THIS IS SOMETHING YOU SHOULD NOT GET. The infotainment function of the beer/perfume/app ads was provided by short tag-on messages: these tritely repeated warnings must not be forgotten even as the lockdown is being softened. Actually, quite the opposite... Greenroom’s COVID-billboards were installed by JCDecaux Hungary. Through bystanders’ private posts, the ads found their way into social media as well. This one is a positive case of “going viral”.
Covid产品
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