本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
直达线路: 伦敦萨奇和萨奇的紧急酒店
案例简介:
直达线路: 伦敦萨奇和萨奇的紧急酒店
案例简介:
Direct Line: The Emergency Hotel by Saatchi & Saatchi London
案例简介:
Direct Line: The Emergency Hotel by Saatchi & Saatchi London
案例简介:
直达线路: 伦敦萨奇和萨奇的紧急酒店
暂无简介
Direct Line: The Emergency Hotel by Saatchi & Saatchi London
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Direct Line has launched a campaign in support of its latest home proposition, which finds customers a suitable hotel within one hour, if their home is left uninhabitable after a house fire. The Emergency Hotel TVC will blaze onto screens this evening during Coronation Street and then run within other mainstream programmes such as Gogglebox on Friday.Created by Saatchi & Saatchi London, the campaign will also run across radio, social and digital. The digital will include a real-time digital fire display, alongside creative on Instagram and Facebook focusing on Direct Line as 'The Fixer'. This is the first time Direct Line has used 9x16 formats for video on social platforms, with the advert taking over the entire screen in portrait orientation.The social media creative and PR activity will also be supported internally by Direct Line’s in-house team, who will use Facebook 360 and animated infographics to bring to life the threat posed by house fires across the UK.Direct Line is the only insurance provider that offers customers a suitable hotel if they are unable to stay in their home after a house fire within one hour of them reporting their claim, giving them somewhere to rest, recuperate and recover from their ordeal.CreditsAdam Chiappe - Creative Director - Saatchi & SaatchiRob Potts - Executive Creative Director - Saatchi & SaatchiAndy Jex - Executive Creative Director - Saatchi & SaatchiBen Mills - Creative - Saatchi & SaatchiMatt Butterfield - Creative - Saatchi & SaatchiDavid Gray - Director - Outsider
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息