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《星期日泰晤士报》富豪榜
案例简介：“星期日泰晤士报” 富豪榜是英国每年一次有机会了解其1,000个最富有的人的财务状况，但编辑这份长达56页的杂志也是一项严格的新闻工作。通过扭转安东尼·约书亚 (Anthony Joshua)，JK罗琳 (JK Rowling) 等知名面孔，女王和布莱恩·梅从女王颠倒过来，拿出他们的零钱-确保最后一分钱都包括在排名中。 该活动实现了其数字订阅目标的两倍以上，并在其网站流量目标上实现了超过33%“
《星期日泰晤士报》富豪榜
案例简介："The Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings. The campaign delivered more than double its target for digital subscriptions and over-delivered on its site traffic target by 33%"
The Sunday Times Rich List
案例简介：“星期日泰晤士报” 富豪榜是英国每年一次有机会了解其1,000个最富有的人的财务状况，但编辑这份长达56页的杂志也是一项严格的新闻工作。通过扭转安东尼·约书亚 (Anthony Joshua)，JK罗琳 (JK Rowling) 等知名面孔，女王和布莱恩·梅从女王颠倒过来，拿出他们的零钱-确保最后一分钱都包括在排名中。 该活动实现了其数字订阅目标的两倍以上，并在其网站流量目标上实现了超过33%“
The Sunday Times Rich List
案例简介："The Sunday Times Rich List is Britain’s annual opportunity to have a nose into the finances of its 1,000 wealthiest people, but compiling the 56-page magazine is also a rigorous journalistic exercise. Every Penny Counted playfully reflected this tension by turning well-known faces such as Anthony Joshua, JK Rowling, The Queen and Brian May from Queen upside down to shake out their pocket change – to make sure every last penny was included in the rankings. The campaign delivered more than double its target for digital subscriptions and over-delivered on its site traffic target by 33%"
《星期日泰晤士报》富豪榜
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The Sunday Times Rich List
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