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Rexona: 巴里 · 奥格登是谁？
案例简介：JWT悉尼为除臭剂运动引入了一个类似大卫 · 布伦特的人
Rexona: 巴里 · 奥格登是谁？
案例简介：JWT Sydney introduce a down-under David Brent-alike for deodorant campaign
Rexona: Who Is Barry Ogden?
案例简介：JWT悉尼为除臭剂运动引入了一个类似大卫 · 布伦特的人
Rexona: Who Is Barry Ogden?
案例简介：JWT Sydney introduce a down-under David Brent-alike for deodorant campaign
Rexona: 巴里 · 奥格登是谁？
暂无简介
Rexona: Who Is Barry Ogden?
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案例详情
This short mockumentary from JWT Sydney, directed by Plaza's Dave Wood, presents the hilariously deluded, self-styled ‘local celebrity’ Barry Ogden.Failing to notice he’s been shunned by fellow commuters, work colleagues and restaurateurs for his noisome armpits, he mistakes his special treatment and chants of 'BO' as flattery, and believes the many gifts of Rexona anti-perspirant left at his office desk are from a secret admirer. With the tagline, ‘Don’t be famous for BO’, the campaign has appeared across multiple online mediums including, YouTube, Facebook, Unruly, Spotify and Rexona’s website and comprises the 109-second celebrity interview, two 15-second teasers, a six-second bumper, and two 30-second radio segments on Spotify.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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