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4320 LA/SYD
案例简介：简介: V 澳大利亚需要增加悉尼和洛杉矶之间的销售，但希望避免价格战广告。他们没有在当前市场上竞争份额，而是开始扩大细分市场，吸引新的旅行者进入市场 -- 那些还没有考虑去洛杉矶旅行的人。我们的挑战: 让流浪者与 V 澳大利亚新的 “3 天交易” 坐在一起。最大的障碍是让人们相信洛杉矶实际上在三天内 “有能力”。人们认为它太远、太贵、太硬。
4320 LA/SYD
案例简介：Brief: V Australia needed to increase sales on its route between Sydney and Los Angeles, but wanted to avoid price war advertising. Rather than compete for share within the current market, they set out to grow the segment and attract new travelers to the market – people who weren’t already considering travelling to LA. Our challenge: put bums on seats with V Australia’s new “3 Day Deals”. The biggest obstacle was to convince people that LA was actually “do-able” in three days. The perception was that it was too far, too expensive and just too hard.
4320 LA/SYD
案例简介：简介: V 澳大利亚需要增加悉尼和洛杉矶之间的销售，但希望避免价格战广告。他们没有在当前市场上竞争份额，而是开始扩大细分市场，吸引新的旅行者进入市场 -- 那些还没有考虑去洛杉矶旅行的人。我们的挑战: 让流浪者与 V 澳大利亚新的 “3 天交易” 坐在一起。最大的障碍是让人们相信洛杉矶实际上在三天内 “有能力”。人们认为它太远、太贵、太硬。
4320 LA/SYD
案例简介：Brief: V Australia needed to increase sales on its route between Sydney and Los Angeles, but wanted to avoid price war advertising. Rather than compete for share within the current market, they set out to grow the segment and attract new travelers to the market – people who weren’t already considering travelling to LA. Our challenge: put bums on seats with V Australia’s new “3 Day Deals”. The biggest obstacle was to convince people that LA was actually “do-able” in three days. The perception was that it was too far, too expensive and just too hard.
4320 LA/SYD
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4320 LA/SYD
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