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爱的行为
案例简介：以原始主题建立品牌沟通，不宣传产品的功能，而是在品牌和客户之间创造一种新型的接触,我们创建了一个品牌主题 “爱的行为”，基于 “日本的年轻人害怕爱情，从未有过性行为的年轻人数量正在增加”。以原始的、象征性的内容来表达这个主题,我们拍摄了一段舞蹈演员在伦敦街头诠释动物求爱的特技表演视频。
爱的行为
案例简介：To build a branded communication with a primordial theme that does not advertise the product’s function but rather creates a new type of engagement between the brand and customer, we created a branding theme 'Act of Love' based on the fact that 'young people in Japan are afraid of love and the number of young people who have never had sex is increasing.' To express this theme in the form of primal, symbolic content, we filmed a video of stunt performance by dancers interpreting animal courtships on the streets of London.
Act of Love
案例简介：以原始主题建立品牌沟通，不宣传产品的功能，而是在品牌和客户之间创造一种新型的接触,我们创建了一个品牌主题 “爱的行为”，基于 “日本的年轻人害怕爱情，从未有过性行为的年轻人数量正在增加”。以原始的、象征性的内容来表达这个主题,我们拍摄了一段舞蹈演员在伦敦街头诠释动物求爱的特技表演视频。
Act of Love
案例简介：To build a branded communication with a primordial theme that does not advertise the product’s function but rather creates a new type of engagement between the brand and customer, we created a branding theme 'Act of Love' based on the fact that 'young people in Japan are afraid of love and the number of young people who have never had sex is increasing.' To express this theme in the form of primal, symbolic content, we filmed a video of stunt performance by dancers interpreting animal courtships on the streets of London.
爱的行为
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Act of Love
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基本信息
- 广告品牌： Sagami Rubber Industries Co. , Ltd.
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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