CARTOON NETWORK - 25 YEARS|短视频|广告营销案例【ADGuider广告指南】

卡通网络-25 年

案例简介：卡通网络一直是全世界儿童的灵感来源。特别是那些 90 后的孩子，他们长大后会创造自己的动画。现在，作为他们在 LATAM 25 周年庆祝活动的一部分，Le Cube 展示了他们与该频道的最新合作，这是他们为这个令人敬畏的场合专门制作的电影。卡通网的作家兼制片人玛丽亚 · 拉伊斯说，这部电影就像一个生日派对，就像孩子们庆祝一样，该频道已经创作了 25 年的精彩故事，而且仍然很强劲。她补充道，“我们选择 Le Cube 是因为它们给作品带来了如此的快乐和能量。他们的作品是艺术和情感的，但也会带你去旅行，就像我们这些年一起走过的旅程一样 ”。这部电影的导演加布里埃尔 · 费马内利解释说: “获得丰富的感觉是这部作品的目标之一。”。“我希望人们看完并思考哇，在这个时候发生了很多事情”。为了达到这种效果，这部电影创造了一种爆炸性和激动人心的氛围，在这个频道正在进行的故事的重要时刻，经典和新角色聚集在一起。 Le Cube 的创意总监拉尔夫 · 卡拉姆说，“团队在这里最大的挑战是创造一些适合卡通世界的东西，同时仍然保持一种特殊的感觉, 在这两年半的时间里，它体现了工作室动态动画技术和频道独特路径的混合。”

卡通网络-25 年

案例简介：Cartoon Network has always been an inspiration for children all over the world. Specially for those 90’s kids who would grow up to create their own animations. Now, as part of their 25th anniversary celebrations in LATAM, Le Cube presents their latest collaboration with the channel, a film they’ve cooked specially for this awesome occasion. Writer and producer at Cartoon Network, Maria Layus says that the film is like a birthday party and, like kids celebrating, the channel’s been creating amazing stories for 25 years and is still going strong. She adds that “wechose Le Cube because they bring such happiness and energy to the piece. Their work is artistic and emotional, but also takes you on a trip, like the journey we take together all these years”. "Achieving the feeling of abundance was one of the objectives of the piece”, explains the film’s director Gabriel H. Fermanelli. “I want people to finish watching and think WOW, so many things happened in this time". To reach that effect, the film creates an explosive and exciting vibe where both classic and new characters party together on this important moment for the channel’s ongoing story. Ralph Karam, creative director at Le Cube, says “the team’s biggest challenge here was creating something that would fit into Cartoon’s universe, while still retaining a sense of special, of the excitement that embodies a mix of the studio’s dynamic animation techniques and the channel’s unique path during this two and a half decades.”