本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
一幅画讲千言万语
案例简介：简要说明: 主要目标是让保罗从人群中脱颖而出，并推动人们进入他的网站。 描述客户的简报: 保罗 · 汤普森，一位伦敦摄影师，在我们上次与他合作成功后，要求我们考虑设计第二个 DM 活动。他问我们一些不同于人们从摄影师那里收到的典型的直接邮件。 描述你是如何到达最终设计的: 我们的方法是关注摄影师的个性，而不是他的作品。毕竟，大多数摄影师都有能力拍摄好照片。真正不同的是他们 -- 艺术总监、客户和摄影师之间的关系是关键。我们开发了一个想法，它根本不会展示照片。只是一个美丽而迷人的描述，正好 1,000 字。这将鼓励收件人去他的网站，发现它描述的图片。每个描述被设置为与图片完全相同的比例，并使用反映主题的字体。 表明市场的结果有多成功: 早期迹象表明，保罗 · 汤普森网站的访问量有所增加，对他的服务的查询也有所增加。
一幅画讲千言万语
案例简介：Brief Explanation: The main objective was to make Paul stand out from the crowd and to drive people to his website. Describe the brief from the client: Paul Thompson, a London based photographer asked us to consider designing a second DM campaign following the success of our last campaign with him. He asked us for something different from the typical direct mail pieces that people receive from photographers. Description of how you arrived at the final design: Our approach was to focus on the personality of the photographer rather than his work. After all most photographer's are capable of taking good shots. What really makes the difference is them - the relationship between art director, client and photographer is key. We developed an idea which wouldn't feature photographs at all. Just a beautiful and engaging description, which was exactly 1,000 words. This would encourage the recipient to go to his website and discover the picture it described. Each description is set to exactly the same proportions as the picture and uses a typeface which mirrors the subject. Indication of how successful the outcome was in the market: Early indications have shown there has been an increase in traffic to Paul Thompson's website as well as an increase in enquiries about his services.
A Picture Speaks a Thousand Words
案例简介：简要说明: 主要目标是让保罗从人群中脱颖而出，并推动人们进入他的网站。 描述客户的简报: 保罗 · 汤普森，一位伦敦摄影师，在我们上次与他合作成功后，要求我们考虑设计第二个 DM 活动。他问我们一些不同于人们从摄影师那里收到的典型的直接邮件。 描述你是如何到达最终设计的: 我们的方法是关注摄影师的个性，而不是他的作品。毕竟，大多数摄影师都有能力拍摄好照片。真正不同的是他们 -- 艺术总监、客户和摄影师之间的关系是关键。我们开发了一个想法，它根本不会展示照片。只是一个美丽而迷人的描述，正好 1,000 字。这将鼓励收件人去他的网站，发现它描述的图片。每个描述被设置为与图片完全相同的比例，并使用反映主题的字体。 表明市场的结果有多成功: 早期迹象表明，保罗 · 汤普森网站的访问量有所增加，对他的服务的查询也有所增加。
A Picture Speaks a Thousand Words
案例简介：Brief Explanation: The main objective was to make Paul stand out from the crowd and to drive people to his website. Describe the brief from the client: Paul Thompson, a London based photographer asked us to consider designing a second DM campaign following the success of our last campaign with him. He asked us for something different from the typical direct mail pieces that people receive from photographers. Description of how you arrived at the final design: Our approach was to focus on the personality of the photographer rather than his work. After all most photographer's are capable of taking good shots. What really makes the difference is them - the relationship between art director, client and photographer is key. We developed an idea which wouldn't feature photographs at all. Just a beautiful and engaging description, which was exactly 1,000 words. This would encourage the recipient to go to his website and discover the picture it described. Each description is set to exactly the same proportions as the picture and uses a typeface which mirrors the subject. Indication of how successful the outcome was in the market: Early indications have shown there has been an increase in traffic to Paul Thompson's website as well as an increase in enquiries about his services.
一幅画讲千言万语
暂无简介
A Picture Speaks a Thousand Words
暂无简介
基本信息
- 广告战役： #Paul Thompson Photography-设计与品牌-9bd3#
- 广告品牌： Paul Thompson Photography
- 发布日期： 2000
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
