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增强现实冰球比萨饼盒
案例简介：这个想法是在冷冻比萨盒上创建世界上第一个 AR 冰球游戏，以强调格兰迪奥萨品牌和受人喜爱的芬兰冰球队在冰球世界中的合作锦标赛的春天 2018.The Grandiosa 比赛日 (Pelipäivä)应用程序提供了一个有趣的 AR 体验，当你用移动设备摄像头指向桌子上的冷冻比萨盒时，冰球游戏会出现在你的冷冻比萨盒上。游戏的设计是直观的，简单的和令人兴奋的与已知的冰球运动员的声音。格兰迪奥萨游戏日包括进球和寻找各种成就，这些成就是大奖抽奖的门票。该游戏还包含芬兰冰球队、披萨盒上的狮子队的视频内容，以及社交媒体层面。例如，你可以在露天看台上看到你的 Facebook 朋友的个人资料图片，并在玩的时候比较你的分数和他们的分数。这款游戏在几天内就进入了 iOS 应用商店体育游戏和安卓游戏商店列表的全球前 2 名，在该机构之外也很受欢迎!一天的保留是令人印象深刻的 7.75%，每个用户的中等游戏量是 5,6，与品牌相处的时间平均为 5 分钟。
增强现实冰球比萨饼盒
案例简介：The idea was to create the world’s first AR ice hockey game on a frozen pizza box in order to emphasize the collaboration between the Grandiosa brand and the beloved Finnish ice hockey team during the ice hockey world championships in the spring 2018.The Grandiosa Game Day (Pelipäivä) app offers a fun AR experience where the ice hockey game appears on your frozen pizza box on the table when you point it with your mobile device camera. The gameplay was designed to be intuitive, easy and exciting with the voice over of the known ice hockey sportscaster.Grandiosa Game Day involves scoring goals and hunting for various achievements which function as tickets to a Grand Prize draw. The game also contains video content with the Finnish ice hockey team, the Lions playing on pizza boxes, as well as a social media dimension. For instance, you can see your Facebook friends' profile picture in the bleachers and compare your scores with theirs while playing.The game was loved also outside the agency as it shot to the global top 2 on the iOS App Store sports games and in the Android Play Store lists within a couple of days! The one day retain was impressive 7.75%, the medium amount of games per user was 5,6 and the time spent with the brand was 5 minutes on average.
Augmented Reality Ice Hockey Pizza Box
案例简介：这个想法是在冷冻比萨盒上创建世界上第一个 AR 冰球游戏，以强调格兰迪奥萨品牌和受人喜爱的芬兰冰球队在冰球世界中的合作锦标赛的春天 2018.The Grandiosa 比赛日 (Pelipäivä)应用程序提供了一个有趣的 AR 体验，当你用移动设备摄像头指向桌子上的冷冻比萨盒时，冰球游戏会出现在你的冷冻比萨盒上。游戏的设计是直观的，简单的和令人兴奋的与已知的冰球运动员的声音。格兰迪奥萨游戏日包括进球和寻找各种成就，这些成就是大奖抽奖的门票。该游戏还包含芬兰冰球队、披萨盒上的狮子队的视频内容，以及社交媒体层面。例如，你可以在露天看台上看到你的 Facebook 朋友的个人资料图片，并在玩的时候比较你的分数和他们的分数。这款游戏在几天内就进入了 iOS 应用商店体育游戏和安卓游戏商店列表的全球前 2 名，在该机构之外也很受欢迎!一天的保留是令人印象深刻的 7.75%，每个用户的中等游戏量是 5,6，与品牌相处的时间平均为 5 分钟。
Augmented Reality Ice Hockey Pizza Box
案例简介：The idea was to create the world’s first AR ice hockey game on a frozen pizza box in order to emphasize the collaboration between the Grandiosa brand and the beloved Finnish ice hockey team during the ice hockey world championships in the spring 2018.The Grandiosa Game Day (Pelipäivä) app offers a fun AR experience where the ice hockey game appears on your frozen pizza box on the table when you point it with your mobile device camera. The gameplay was designed to be intuitive, easy and exciting with the voice over of the known ice hockey sportscaster.Grandiosa Game Day involves scoring goals and hunting for various achievements which function as tickets to a Grand Prize draw. The game also contains video content with the Finnish ice hockey team, the Lions playing on pizza boxes, as well as a social media dimension. For instance, you can see your Facebook friends' profile picture in the bleachers and compare your scores with theirs while playing.The game was loved also outside the agency as it shot to the global top 2 on the iOS App Store sports games and in the Android Play Store lists within a couple of days! The one day retain was impressive 7.75%, the medium amount of games per user was 5,6 and the time spent with the brand was 5 minutes on average.
增强现实冰球比萨饼盒
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Augmented Reality Ice Hockey Pizza Box
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基本信息
- 广告战役： #Augmented Reality Ice Hockey Pizza Box#
- 广告品牌： Pizza Pizza
- 发布日期： 2018-11-01
- 行业领域： 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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