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非洲之水
案例简介：水紧急情况影响到世界南部的3.19亿人，其中大多数是非洲人，并导致200万名5岁以下儿童死亡。这是因为水被细菌和病毒污染，像斑疹伤寒和霍乱。这个问题已经与世界其他地方完全不同，每个人都没有认真考虑。 反饥饿行动的想法是将问题转化为实物产品。所以，我们把受污染的水装瓶，创造非洲的水，3.19亿人喝的水，世界上消费最多的，要求这些瓶子是有史以来最后喝的。 瓶子，一个实物被分发到家里，商店，博物馆，电子商务，食品应用程序交付，餐馆，并通过印刷品，产品展示，有影响力的人在社交场合，体育赛事的赞助以及在意大利推出其他水品牌的著名推荐。这场运动越过了意大利边界，并与萨索里总统一起到达了欧洲议会。
非洲之水
案例简介：The water emergency affects 319 million people in the Southern part of the world, most of them Africans and causes the death of 2 million children under the age of five. This is because the water is contaminated with bacteria and viruses, like typhus and cholera. A problem that is quite removed from the rest of the world and not thought about seriously enough by everyone. Action Against Hunger's idea was to turn the problem into a physical product. So, we bottled the contaminated water to create the brand The Water of Africa, water drunk by 319 million people, the most consumed in the world, asking that these bottles are the last ones ever to be drunk. The bottle, a physical object was distributed out of home, in stores, museums, on e-commerce, food app delivery, restaurants, and promoted by print, product placements, on socials by influencers, sponsorship of sports events, and by famous testimonials that have launched other water brands in Italy. The campaign crossed the Italian borders and reached the European Parliament with President Sassoli.
Water of Africa
案例简介：水紧急情况影响到世界南部的3.19亿人，其中大多数是非洲人，并导致200万名5岁以下儿童死亡。这是因为水被细菌和病毒污染，像斑疹伤寒和霍乱。这个问题已经与世界其他地方完全不同，每个人都没有认真考虑。 反饥饿行动的想法是将问题转化为实物产品。所以，我们把受污染的水装瓶，创造非洲的水，3.19亿人喝的水，世界上消费最多的，要求这些瓶子是有史以来最后喝的。 瓶子，一个实物被分发到家里，商店，博物馆，电子商务，食品应用程序交付，餐馆，并通过印刷品，产品展示，有影响力的人在社交场合，体育赛事的赞助以及在意大利推出其他水品牌的著名推荐。这场运动越过了意大利边界，并与萨索里总统一起到达了欧洲议会。
Water of Africa
案例简介：The water emergency affects 319 million people in the Southern part of the world, most of them Africans and causes the death of 2 million children under the age of five. This is because the water is contaminated with bacteria and viruses, like typhus and cholera. A problem that is quite removed from the rest of the world and not thought about seriously enough by everyone. Action Against Hunger's idea was to turn the problem into a physical product. So, we bottled the contaminated water to create the brand The Water of Africa, water drunk by 319 million people, the most consumed in the world, asking that these bottles are the last ones ever to be drunk. The bottle, a physical object was distributed out of home, in stores, museums, on e-commerce, food app delivery, restaurants, and promoted by print, product placements, on socials by influencers, sponsorship of sports events, and by famous testimonials that have launched other water brands in Italy. The campaign crossed the Italian borders and reached the European Parliament with President Sassoli.
非洲之水
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Water of Africa
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