Red Robin launched its 'All The Fulls' integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word “Full” to engage guests, elevate the brand and strengthen loyalty.Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that “at Red Robin, the feeling you get is so much more than full.”Running through the end of 2019, the campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including “event.full” moments that will turn mealtime into cherished family experiences.The Integer Group conceptualized the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.CreditsWendy Winter, VP Account LeadershipTadar Puakpaibool, Account DirectorAllison Kohnle, Account SupervisorKatie Jarrett, Account ExecutiveZach Miller, Assistant Acct. Exec.Katie Pedersen, Project ManagerSusan Parsons, Senior Social ManagerCourtney Bentz, Social Media ManagerRoss Snodgrass, Group Creative DirectorDustin Bredice, Creative DirectorEvan McHugh, Senior Art DirectorBaird Clinkscales, Senior Art DirectorJess Polk, Senior CopywriterMark Pantsari, CopywriterBrigitte Connell, Senior Account PlannerChris Koenke, Senior DesignerCarrie Nesler, Designer/Art DirectorJon Giehl, Videographer/EditorPatrick Gannon, Social ProducerJeanette Widen, Production Supervisor