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骄傲
案例简介：爸爸带着骄傲和都柏林巴士上车 让爸爸在都柏林骄傲节上支持他们的 LGBTQ 孩子 都柏林，2019年7月2日星期一 -- 这个周末，公共服务提供商都柏林公共汽车公司希望为他们对都柏林骄傲节的持续支持增加额外的 “自豪”。与创意机构 ROTHCO (埃森哲互动的一部分) 合作，他们决定用最自豪的人 -- 爸爸 -- 来填满他们的公共汽车。 经过研究，罗斯科和导演杰米 · 德莱尼公布了一个事实，即许多都柏林爸爸想支持骄傲，但并不认为这是他们参加电影节的地方。在过去的十年里，都柏林巴士通过提供开放式顶级旅游巴士来支持都柏林的骄傲节, 所以今年他们用他们的旅游巴士给爸爸一个平台来支持骄傲，展示他们有多自豪。 罗斯科与导演杰米 · 德莱尼合作制作了一部关于这些骄傲的父亲的感人短片。杰米解释道: “我们开始为最自豪的公共汽车寻找各种骄傲的人，但是我们从骄傲的父亲那里得到的发自内心的故事真的打击了我们, 也许是因为男人并不总是与他们的情感一样外向。他们可能是一个更难破解的坚果” 这项运动是都柏林巴斯多样性和包容性锦标赛的一部分。作为爱尔兰最大的公共服务提供商，他们每年拥有 1.3亿多个客户。他们运送来自各行各业的人，并为顾客和员工寻求平等 -- 他们中的许多人代表都柏林的 LGBTQ 社区。 那天船上的一个骄傲的爸爸斯蒂芬说: “我知道我儿子出来对我来说有多难, 所以我想为骄傲做点什么，向他表明我真的为他感到骄傲，不是因为他是同性恋，也不是因为他出来了,而是为了成为他自己。在此之前，我从未觉得这是我值得骄傲的地方，但我意识到这是真的，因为我很自豪。"
骄傲
案例简介：Dads Get On Board With Pride and Dublin Bus Heart-warming campaign allows dads to show support for their LGBTQ children at Pride Festival Dublin Dublin, Monday 2nd July 2019 – This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus have supported the Pride Festival Dublin by providing an open top tour bus, so this year they used their tour buses to give dads a platform to support pride and show off how proud they really are. ROTHCO worked together with director Jamie Delaney to make a heart-melting short film about these Proud Dads. Jamie explains: “We started out looking for all sorts of proud people for the proudest bus, but the heartfelt stories we got back from Proud Dads really hit us, perhaps because men aren’t always as outward with their emotions. They can be a tougher nut to crack’” The campaign is part of Dublin Bus’ championship of diversity and inclusivity. As the largest public service provider in Ireland, they carry in excess of 130 million customers per year. They carry people from all walks of life and seek equality for both customers and employees – of whom a large number represent the LGBTQ community in Dublin. One of the Proud Dads on board on the day, Stephen says: “I know how hard it was for my son to come out to me, so I wanted to do something for Pride to show him that I am truly proud of him, not for being gay, or for coming out, but for being who he is. Before all this, I never felt that it was my place to go to Pride, but I’ve realised it really is, because I am proud.”
Pride
案例简介：爸爸带着骄傲和都柏林巴士上车 让爸爸在都柏林骄傲节上支持他们的 LGBTQ 孩子 都柏林，2019年7月2日星期一 -- 这个周末，公共服务提供商都柏林公共汽车公司希望为他们对都柏林骄傲节的持续支持增加额外的 “自豪”。与创意机构 ROTHCO (埃森哲互动的一部分) 合作，他们决定用最自豪的人 -- 爸爸 -- 来填满他们的公共汽车。 经过研究，罗斯科和导演杰米 · 德莱尼公布了一个事实，即许多都柏林爸爸想支持骄傲，但并不认为这是他们参加电影节的地方。在过去的十年里，都柏林巴士通过提供开放式顶级旅游巴士来支持都柏林的骄傲节, 所以今年他们用他们的旅游巴士给爸爸一个平台来支持骄傲，展示他们有多自豪。 罗斯科与导演杰米 · 德莱尼合作制作了一部关于这些骄傲的父亲的感人短片。杰米解释道: “我们开始为最自豪的公共汽车寻找各种骄傲的人，但是我们从骄傲的父亲那里得到的发自内心的故事真的打击了我们, 也许是因为男人并不总是与他们的情感一样外向。他们可能是一个更难破解的坚果” 这项运动是都柏林巴斯多样性和包容性锦标赛的一部分。作为爱尔兰最大的公共服务提供商，他们每年拥有 1.3亿多个客户。他们运送来自各行各业的人，并为顾客和员工寻求平等 -- 他们中的许多人代表都柏林的 LGBTQ 社区。 那天船上的一个骄傲的爸爸斯蒂芬说: “我知道我儿子出来对我来说有多难, 所以我想为骄傲做点什么，向他表明我真的为他感到骄傲，不是因为他是同性恋，也不是因为他出来了,而是为了成为他自己。在此之前，我从未觉得这是我值得骄傲的地方，但我意识到这是真的，因为我很自豪。"
Pride
案例简介：Dads Get On Board With Pride and Dublin Bus Heart-warming campaign allows dads to show support for their LGBTQ children at Pride Festival Dublin Dublin, Monday 2nd July 2019 – This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill their buses with the proudest people – dads. Following research, ROTHCO and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus have supported the Pride Festival Dublin by providing an open top tour bus, so this year they used their tour buses to give dads a platform to support pride and show off how proud they really are. ROTHCO worked together with director Jamie Delaney to make a heart-melting short film about these Proud Dads. Jamie explains: “We started out looking for all sorts of proud people for the proudest bus, but the heartfelt stories we got back from Proud Dads really hit us, perhaps because men aren’t always as outward with their emotions. They can be a tougher nut to crack’” The campaign is part of Dublin Bus’ championship of diversity and inclusivity. As the largest public service provider in Ireland, they carry in excess of 130 million customers per year. They carry people from all walks of life and seek equality for both customers and employees – of whom a large number represent the LGBTQ community in Dublin. One of the Proud Dads on board on the day, Stephen says: “I know how hard it was for my son to come out to me, so I wanted to do something for Pride to show him that I am truly proud of him, not for being gay, or for coming out, but for being who he is. Before all this, I never felt that it was my place to go to Pride, but I’ve realised it really is, because I am proud.”
骄傲
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Pride
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