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李克
案例简介：写一个简短的总结在电影中发生了什么 我们在足球场上开球。一队10岁的孩子正在训练。他们不是明星，但他们玩得很开心，特别是当开始下雨的时候，教练说: “来吧，伙计们，我们进去吧”。幸运的是，他们追赶他。 然而，一名球员留在外面。这个人很有才华，展示了一些不错的动作。在内部，教练终于意识到他的一个团队失踪了。生气，他走了出来，叫: “Lieke!我不是说过要进去吗？”现在我们看到那个玩家是个女孩。她确信错误不是她的，她回答说: “你说伙计们!我只是进入它 ”。然后屏幕上出现了以下文字: “多年后，Lieke Martens被评为世界最佳足球运动员。” 我们结束了Lieke的镜头，她坐在更衣室里完全湿透了，她咬了一大口花生酱三明治。 陪审团的文化/背景信息 多年来，calv é 花生酱及其广告在观众心中占有一席之地。30多年来，这项运动一直以荷兰体育英雄为中心，因为足球是荷兰的头号运动，所以这些英雄很多都是知名的足球运动员。所以，在过去的30年里，它主要是关于一个小男孩，一个足球和一个健康的花生酱三明治。根据简报，我们当然再次寻找相同的组合。但是时代变了，主角也变了。
李克
案例简介：Write a short summary of what happens in the film We open on a football pitch. A team of 10-year olds are training. They’re no stars but they’re having fun, especially when it starts to rain and coach says: “Come guys, let’s go inside”. Happily, they rush after him. However, one player stays outside. This one is pretty talented and shows off some good moves. Inside, the coach finally realizes one of his team is missing. Annoyed, he walks out and calls: “Lieke! Didn’t I say to go inside?” Now we see that that player is a girl. Convinced the mistake wasn’t hers she replies: “You said guys! I was just getting into it”. Then the following words appear on screen: “Years later, Lieke Martens was named Best Football Player of the world.” We end on a shot of Lieke, sitting in the dressing rooms completely soaked, as she takes a big bite of her peanut butter sandwich. Cultural/Context information for the jury For years now, Calvé peanut butter and its commercials have held a place in viewer’s hearts. For more than 30 years the campaign has been centred around Dutch sports heroes and because soccer is the number 1 sport in The Netherlands, a lot off these heroes are well known soccer players. So, for the last 30 years it has mainly been about a little boy, a soccer ball and a healthy peanut butter sandwich. According to the briefing we were, of course, looking for the same combination again. But times change, and so does the main character.
Lieke
案例简介：写一个简短的总结在电影中发生了什么 我们在足球场上开球。一队10岁的孩子正在训练。他们不是明星，但他们玩得很开心，特别是当开始下雨的时候，教练说: “来吧，伙计们，我们进去吧”。幸运的是，他们追赶他。 然而，一名球员留在外面。这个人很有才华，展示了一些不错的动作。在内部，教练终于意识到他的一个团队失踪了。生气，他走了出来，叫: “Lieke!我不是说过要进去吗？”现在我们看到那个玩家是个女孩。她确信错误不是她的，她回答说: “你说伙计们!我只是进入它 ”。然后屏幕上出现了以下文字: “多年后，Lieke Martens被评为世界最佳足球运动员。” 我们结束了Lieke的镜头，她坐在更衣室里完全湿透了，她咬了一大口花生酱三明治。 陪审团的文化/背景信息 多年来，calv é 花生酱及其广告在观众心中占有一席之地。30多年来，这项运动一直以荷兰体育英雄为中心，因为足球是荷兰的头号运动，所以这些英雄很多都是知名的足球运动员。所以，在过去的30年里，它主要是关于一个小男孩，一个足球和一个健康的花生酱三明治。根据简报，我们当然再次寻找相同的组合。但是时代变了，主角也变了。
Lieke
案例简介：Write a short summary of what happens in the film We open on a football pitch. A team of 10-year olds are training. They’re no stars but they’re having fun, especially when it starts to rain and coach says: “Come guys, let’s go inside”. Happily, they rush after him. However, one player stays outside. This one is pretty talented and shows off some good moves. Inside, the coach finally realizes one of his team is missing. Annoyed, he walks out and calls: “Lieke! Didn’t I say to go inside?” Now we see that that player is a girl. Convinced the mistake wasn’t hers she replies: “You said guys! I was just getting into it”. Then the following words appear on screen: “Years later, Lieke Martens was named Best Football Player of the world.” We end on a shot of Lieke, sitting in the dressing rooms completely soaked, as she takes a big bite of her peanut butter sandwich. Cultural/Context information for the jury For years now, Calvé peanut butter and its commercials have held a place in viewer’s hearts. For more than 30 years the campaign has been centred around Dutch sports heroes and because soccer is the number 1 sport in The Netherlands, a lot off these heroes are well known soccer players. So, for the last 30 years it has mainly been about a little boy, a soccer ball and a healthy peanut butter sandwich. According to the briefing we were, of course, looking for the same combination again. But times change, and so does the main character.
李克
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Lieke
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