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全国辩论
案例简介：莱夫的 “全国辩论”: 分割的土地在400千米长的露台上团聚。2011，比利时打破了没有政府的最长时间 (541天) 的世界纪录。2019年5月26日，比利时再次投票。结果是该国讲荷兰语的北部和讲法语的南部之间的政治格局更加分散。如此分裂，以至于该国两岸的政治领导人拒绝坐在同一张桌子旁。作为比利时啤酒品牌，Leffe希望向他们发出强烈的信号，避免再次打破世界纪录。没有什么比开始讨论政治这样的话题更好了。更真实的是，今年夏天在露台上的桌子旁。选举100天后，在政客们无处可去的情况下，莱夫决定创建有史以来最长的露台，希望将两个社区团结起来，让他们重新团结起来。啤酒品牌在400千米语言边界上放置了1000桌子，并邀请了1000佛兰德语和1000讲法语的人一起分享啤酒。参与者还被要求讨论由教授和政治学家提出的10个政治问题，并达成 (至少) 1000个妥协。为了给国家政治家树立榜样，他们应该团结起来尽快组建新政府。目的是激发辩论。至少我们可以说的是，Leffe和BBDO比利时已经成功了!这场运动取得了真正的成功，并在主要的国家和国际媒体 (如《华尔街日报》，Euronews，ZDF) 上引起了很多反响，参与和公关提及…… 但同时也令人印象深刻的销售增长!好奇地发现这个结果？观看下面的案例电影。干杯!总是欢迎。
全国辩论
案例简介：‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome.
The National Debate
案例简介：莱夫的 “全国辩论”: 分割的土地在400千米长的露台上团聚。2011，比利时打破了没有政府的最长时间 (541天) 的世界纪录。2019年5月26日，比利时再次投票。结果是该国讲荷兰语的北部和讲法语的南部之间的政治格局更加分散。如此分裂，以至于该国两岸的政治领导人拒绝坐在同一张桌子旁。作为比利时啤酒品牌，Leffe希望向他们发出强烈的信号，避免再次打破世界纪录。没有什么比开始讨论政治这样的话题更好了。更真实的是，今年夏天在露台上的桌子旁。选举100天后，在政客们无处可去的情况下，莱夫决定创建有史以来最长的露台，希望将两个社区团结起来，让他们重新团结起来。啤酒品牌在400千米语言边界上放置了1000桌子，并邀请了1000佛兰德语和1000讲法语的人一起分享啤酒。参与者还被要求讨论由教授和政治学家提出的10个政治问题，并达成 (至少) 1000个妥协。为了给国家政治家树立榜样，他们应该团结起来尽快组建新政府。目的是激发辩论。至少我们可以说的是，Leffe和BBDO比利时已经成功了!这场运动取得了真正的成功，并在主要的国家和国际媒体 (如《华尔街日报》，Euronews，ZDF) 上引起了很多反响，参与和公关提及…… 但同时也令人印象深刻的销售增长!好奇地发现这个结果？观看下面的案例电影。干杯!总是欢迎。
The National Debate
案例简介：‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome.
全国辩论
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The National Debate
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