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Vult_Airbag02
案例简介：Vult 运动建立交通安全意识 我们机构开发的运动加强了人们的意识，即把你的车变成化妆室对你和其他人的健康是危险的 看起来优雅、整洁和美丽是每个女人都关心的问题，化妆是这个等式中的一个重要因素。为了充分利用在交通堵塞中花费的时间，女性正在用它来修饰她们的品牌。这是 Vult 的来源 -- Vult 是巴西美容领域最大的公司之一，它投资了一个不化妆和驾驶意识活动。 在 “化妆和驾驶可能会导致错误类型的影响” 的标题下，由 agencia 开发的运动，我们分为三个部分 -- 每个部分都显示了一个部署和充气的安全气囊, 与化妆污渍，回声一个女人的脸。这个想法是为了影响人们的行为，这可能会带来不可挽回的伤害。 “现在每个人都意识到开车时使用手机的危险 -- 但是许多女性还没有意识到开车时化妆代表着同样的风险”, vult 化妆品公司的合伙人兼董事丹妮拉 · 克鲁兹说。 除了这三个广告之外，该活动还包括将在战略地点播放的海报，以给公众带来惊喜和影响。
Vult_Airbag02
案例简介：Vult campaign builds awareness for traffic safety Campaign developed by We agency reinforce awareness that turning your car into a make-up parlour is dangerous to your - and other people's - health Looking elegant, neat and beautiful is a concern to every woman and make-up is an essential ingredient in this equation. To make the most of time spent in traffic jams women are using it to retouch their make. This is where Vult comes in - one of the largest companies in the Brazilian Beauty Segment Vult has invested in a Don’t-Make-up&Drive-Awareness campaign. Under the title “Make-up & Driving may cause the wrong type of impact" the campaign developed by agência We comes to life in three pieces - each shows a deployed and inflated airbag, with make-up stains that echo a woman’s face. The idea is to impact people to a behaviour that may bring irreparable harm. “Nowadays everybody is aware of the dangers involved in using a cellphone while driving - but many women haven’t yet awoken to the fact that making-up while driving represents the same risk", says Daniela Cruz, Partner and Director of Vult Cosmetics. Besides the three ads the campaign involves posters that will be aired displayed in strategic locations to surprise and impact the public.
Vult_Airbag02
案例简介：Vult 运动建立交通安全意识 我们机构开发的运动加强了人们的意识，即把你的车变成化妆室对你和其他人的健康是危险的 看起来优雅、整洁和美丽是每个女人都关心的问题，化妆是这个等式中的一个重要因素。为了充分利用在交通堵塞中花费的时间，女性正在用它来修饰她们的品牌。这是 Vult 的来源 -- Vult 是巴西美容领域最大的公司之一，它投资了一个不化妆和驾驶意识活动。 在 “化妆和驾驶可能会导致错误类型的影响” 的标题下，由 agencia 开发的运动，我们分为三个部分 -- 每个部分都显示了一个部署和充气的安全气囊, 与化妆污渍，回声一个女人的脸。这个想法是为了影响人们的行为，这可能会带来不可挽回的伤害。 “现在每个人都意识到开车时使用手机的危险 -- 但是许多女性还没有意识到开车时化妆代表着同样的风险”, vult 化妆品公司的合伙人兼董事丹妮拉 · 克鲁兹说。 除了这三个广告之外，该活动还包括将在战略地点播放的海报，以给公众带来惊喜和影响。
Vult_Airbag02
案例简介：Vult campaign builds awareness for traffic safety Campaign developed by We agency reinforce awareness that turning your car into a make-up parlour is dangerous to your - and other people's - health Looking elegant, neat and beautiful is a concern to every woman and make-up is an essential ingredient in this equation. To make the most of time spent in traffic jams women are using it to retouch their make. This is where Vult comes in - one of the largest companies in the Brazilian Beauty Segment Vult has invested in a Don’t-Make-up&Drive-Awareness campaign. Under the title “Make-up & Driving may cause the wrong type of impact" the campaign developed by agência We comes to life in three pieces - each shows a deployed and inflated airbag, with make-up stains that echo a woman’s face. The idea is to impact people to a behaviour that may bring irreparable harm. “Nowadays everybody is aware of the dangers involved in using a cellphone while driving - but many women haven’t yet awoken to the fact that making-up while driving represents the same risk", says Daniela Cruz, Partner and Director of Vult Cosmetics. Besides the three ads the campaign involves posters that will be aired displayed in strategic locations to surprise and impact the public.
Vult_Airbag02
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