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嗨 2
案例简介：我们描绘的是一个年轻人，相当酷，走在布达佩斯的街道上，每个人都打招呼，似乎都知道他。为什么他在社区里出名？因为，作为一名麦当劳员工，他一直在为所有这些人服务。他最终成为麦当劳品牌的化身。 上下文 “这是匈牙利家庭日常生活的一部分，进入 McDonaldâs 已经变得 (几乎) 不可抗拒。“我们赢得了家人的信任，它已经成为一个参考点。这是一个根深蒂固的习惯，以至于现在很自然地，每当人们看到金色的拱门时，甚至会指望他们进入 McDonaldâs。如此自然，以至于即使是自然本身也必须考虑到. 哲学/解决方案 有时，当我们走在街上时，我们会看到我们似乎很熟悉的人; 我们会自动微笑并挥动他们，即使我们不知道从哪里带他们。这是一种手势，来源于对我们遇到的人的熟悉、同情，甚至同情。我们认为，这种姿态代表了麦当劳作为匈牙利社区一部分的角色，即使不是典型的。我们还认为，对于年轻人来说，冷静、时尚以及拥有正确的风格是非常重要的。“嗨” 我们制作的第一部电影是从这个想法，这个洞察力中出现的。
嗨 2
案例简介：We are portraying a young man, reasonably cool, walking on the streets of Budapest, whom everybody greets and seems to know. Why is he known in the community? Because, as a McDonald's employee, he has been serving all those people. He ultimately becomes a personification of McDonald's brand. Context McDonaldâs is so much a part of the Hungarian familiesâ everyday life that going into McDonaldâs has become (almost) irresistible. McDonaldâs has gained familiesâ trust and it has become a point of reference. Is is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonaldâs, everytime they see the golden arches. So natural, that even nature itself had to take into account... Philosophy/Solution Sometimes, when we walk on the street, we see people that seem familiar to us; we smile and wave them automatically, even if we don't know exactly where to take them from. This a gesture that is sourced by familiarity, empathy, even sympathy for and with the person we meet. We thought that this gesture is representative, if no quintessential, for McDonald's role as part of the Hungarian community today. We also took on board that for the young adults it is very important to be cool, to be trendy, as well as to have the right (& cool) style. "Hi" the first film we have produced emerged from this thought, this insight.
Hi 2
案例简介：我们描绘的是一个年轻人，相当酷，走在布达佩斯的街道上，每个人都打招呼，似乎都知道他。为什么他在社区里出名？因为，作为一名麦当劳员工，他一直在为所有这些人服务。他最终成为麦当劳品牌的化身。 上下文 “这是匈牙利家庭日常生活的一部分，进入 McDonaldâs 已经变得 (几乎) 不可抗拒。“我们赢得了家人的信任，它已经成为一个参考点。这是一个根深蒂固的习惯，以至于现在很自然地，每当人们看到金色的拱门时，甚至会指望他们进入 McDonaldâs。如此自然，以至于即使是自然本身也必须考虑到. 哲学/解决方案 有时，当我们走在街上时，我们会看到我们似乎很熟悉的人; 我们会自动微笑并挥动他们，即使我们不知道从哪里带他们。这是一种手势，来源于对我们遇到的人的熟悉、同情，甚至同情。我们认为，这种姿态代表了麦当劳作为匈牙利社区一部分的角色，即使不是典型的。我们还认为，对于年轻人来说，冷静、时尚以及拥有正确的风格是非常重要的。“嗨” 我们制作的第一部电影是从这个想法，这个洞察力中出现的。
Hi 2
案例简介：We are portraying a young man, reasonably cool, walking on the streets of Budapest, whom everybody greets and seems to know. Why is he known in the community? Because, as a McDonald's employee, he has been serving all those people. He ultimately becomes a personification of McDonald's brand. Context McDonaldâs is so much a part of the Hungarian familiesâ everyday life that going into McDonaldâs has become (almost) irresistible. McDonaldâs has gained familiesâ trust and it has become a point of reference. Is is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonaldâs, everytime they see the golden arches. So natural, that even nature itself had to take into account... Philosophy/Solution Sometimes, when we walk on the street, we see people that seem familiar to us; we smile and wave them automatically, even if we don't know exactly where to take them from. This a gesture that is sourced by familiarity, empathy, even sympathy for and with the person we meet. We thought that this gesture is representative, if no quintessential, for McDonald's role as part of the Hungarian community today. We also took on board that for the young adults it is very important to be cool, to be trendy, as well as to have the right (& cool) style. "Hi" the first film we have produced emerged from this thought, this insight.
嗨 2
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Hi 2
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基本信息
- 广告战役： #麦当劳-影视-8392#
- 广告品牌： 麦当劳
- 发布日期： 2003-04-21
- 行业领域： 餐饮/饮食 , 餐饮连锁 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 俄语
- 媒介平台： 网络
- 获得奖项：
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