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丘吉尔保险: WCRS的可耻纹身
案例简介:
丘吉尔保险: WCRS的可耻纹身
案例简介:
Churchill Insurance: Shameful Tattoo by WCRS
案例简介:
Churchill Insurance: Shameful Tattoo by WCRS
案例简介:
丘吉尔保险: WCRS的可耻纹身
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Churchill Insurance: Shameful Tattoo by WCRS
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Churchill has launched its new TV advert, ‘Shameful Tattoo’, promoting Churchill’s Vandalism Cover, where its customers no claim discount is protected if they claim after their car is vandalised. Created by WCRS and directed by Joseph Mann, the ad is the latest in Churchill’s ‘Objects’ series and features Churchie comforting a talking car (voiced by comedian Josh Widdicombe) who has been marked with suggestive ‘Bootylicious’ graffiti while asleep.Designed to appeal to a broad TV audience, the ad is a cheeky and playful take on one of the most frequently occurring and expensive to repair instances of vandalism, and features the track ‘Shake Your Booty’ by KC & The Sunshine Band. A 20-second of the ad will run from March.The campaign was also worked on by animation specialists Blinkink.CreditsClient: ChurchillClients: Lucy Brooksbank, Ed Harland-Lang, Zoe Fidler, Naomi Kombe, Alison TraboulsiAgency: WCRSExecutive Creative Director: Billy FaithfullCreative Director: Chris RingsellCreatives: Tom Dixon & Jo GriffinAgency Producer: Sally Miller, Oliver WestAccount Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Dan TaylorPlanning: Elisa Edmonds, Kath MorrisSocial Strategy: Duncan McLauchlan, David BlackettProduction Company: BlinkinkDirectors: Joseph MannExecutive Producer: Bart YatesProducer: Joshua SmithProduction Manager: Jack BinghamArt Director: Arthur De BormanDOP: Simon RichardsPost House: FreefolkPost Producer: Vittorio GianniniFlame Op: Andy CoppinColourist: Paul HarrisonSound Design: Angell Sound, Nick AngellEditor: Max Windows at STITCH
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