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L & PM口袋: 机票书
案例简介：
L & PM口袋: 机票书
案例简介：
L&PM Pocket: Ticket Books
案例简介：
L&PM Pocket: Ticket Books
案例简介：
L & PM口袋: 机票书
暂无简介
L&PM Pocket: Ticket Books
暂无简介
基本信息
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案例详情
To celebrate World Book Day and promote reading, Brazilian pocket book publisher L&PM created a collection of mini books that doubled as free subway tickets. The "Ticket Books," devised by agency Africa, were printed with a built-in RFID card that made them readable by subway turnstile scanners. Africa partnered with the company that manages Sao Paulo's subways, Via Quatro, on the campaign so that subway stations operated as distribution points, allowing people to pick up their books at the turnstiles. Each copy came charged with 10 free trips. Commuters could choose from 10 different options, from cartoons to romance or poems, and the books could also be recharged online to pass to a friend. 10,000 books were distributed and the scheme proved so popular that LP&M is now expanding it to other cities in Brazil.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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