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美津浓 Waveknit 字符串广告
案例简介:EntrySummary 我们有一双全螺纹网球鞋,需要一个美丽的艺术方向,以便在街道、店面和销售点得到注意。我们制作了一个手工制作的全螺纹广告,就像美津浓 wave knit 的样子。我们分析了巴西主要跑步线路所在的三个最重要城市的地图和跑步轨迹。我们重新绘制并程式化了它们,以创建一个广告,展示网球和街道,就像一个单一的片段,由字符串连接。我们已经做了很多预测试,以完美的艺术方向来反映波织的本质。我们测试了一堆不同的螺纹纹理、指甲尺寸、颜色刻度,以达到完美的组合,并提供最忠实的复制品。
美津浓 Waveknit 字符串广告
案例简介:EntrySummary We have an all-thread tennis shoe and needed a beautiful art direction to be noticed on the streets, shopfronts and points of sale. We've created an all-thread ad, made by hand, as Mizuno WaveKnit looks like. We've analyzed the maps and running tracks of the 3 most important cities that host the major running circuits in Brazil. We've re-drawn and stylized them to create an ad that displayed the tennis and the streets like a single piece, linked by the strings. We've made a lot of pre-tests to have the perfect art direction to reflect the WaveKnit in its essence. We've tested a bunch of different thread textures, nail sizes, color graduations to get to the perfect combination and deliver the most faithful replica.
Mizuno Waveknit String Ads
案例简介:EntrySummary 我们有一双全螺纹网球鞋,需要一个美丽的艺术方向,以便在街道、店面和销售点得到注意。我们制作了一个手工制作的全螺纹广告,就像美津浓 wave knit 的样子。我们分析了巴西主要跑步线路所在的三个最重要城市的地图和跑步轨迹。我们重新绘制并程式化了它们,以创建一个广告,展示网球和街道,就像一个单一的片段,由字符串连接。我们已经做了很多预测试,以完美的艺术方向来反映波织的本质。我们测试了一堆不同的螺纹纹理、指甲尺寸、颜色刻度,以达到完美的组合,并提供最忠实的复制品。
Mizuno Waveknit String Ads
案例简介:EntrySummary We have an all-thread tennis shoe and needed a beautiful art direction to be noticed on the streets, shopfronts and points of sale. We've created an all-thread ad, made by hand, as Mizuno WaveKnit looks like. We've analyzed the maps and running tracks of the 3 most important cities that host the major running circuits in Brazil. We've re-drawn and stylized them to create an ad that displayed the tennis and the streets like a single piece, linked by the strings. We've made a lot of pre-tests to have the perfect art direction to reflect the WaveKnit in its essence. We've tested a bunch of different thread textures, nail sizes, color graduations to get to the perfect combination and deliver the most faithful replica.
美津浓 Waveknit 字符串广告
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Mizuno Waveknit String Ads
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