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让 · 奥尔的彩绘洞穴之地
案例简介：美国悉尼大学的任务是在畅销书《地球儿童》系列中推广让 · 奥尔期待已久的第六本书。“彩绘洞穴之地”，就像该系列中的其他部分一样，设定为 30 年，…… 在史前欧洲阅读了更多的千年历史。在发布之前，该机构在 Dymocks 书店创建了销售点，提供免费的火柴盒，作为图书发布的带回家提醒。当然，为了保持对这本书的忠诚，我们必须确保比赛在历史上准确到那段时间。
让 · 奥尔的彩绘洞穴之地
案例简介：US Sydney was tasked to promote Jean M Auel's much-awaited 6th book in the best-selling Earth's Children series. 'The Land of Painted Caves', like the others in the series, is set 30,… read more000 years in the past in prehistoric Europe. Leading up to the launch the agency created point of sale stands in Dymocks book stores offering free boxes of matches as take-home reminders of the book release. Of course, in remaining true to the book we had to make sure the matches were historically accurate to that period of time.
The Land of Painted Caves by Jean Auel
案例简介：美国悉尼大学的任务是在畅销书《地球儿童》系列中推广让 · 奥尔期待已久的第六本书。“彩绘洞穴之地”，就像该系列中的其他部分一样，设定为 30 年，…… 在史前欧洲阅读了更多的千年历史。在发布之前，该机构在 Dymocks 书店创建了销售点，提供免费的火柴盒，作为图书发布的带回家提醒。当然，为了保持对这本书的忠诚，我们必须确保比赛在历史上准确到那段时间。
The Land of Painted Caves by Jean Auel
案例简介：US Sydney was tasked to promote Jean M Auel's much-awaited 6th book in the best-selling Earth's Children series. 'The Land of Painted Caves', like the others in the series, is set 30,… read more000 years in the past in prehistoric Europe. Leading up to the launch the agency created point of sale stands in Dymocks book stores offering free boxes of matches as take-home reminders of the book release. Of course, in remaining true to the book we had to make sure the matches were historically accurate to that period of time.
让 · 奥尔的彩绘洞穴之地
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The Land of Painted Caves by Jean Auel
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