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我用我的小眼睛间谍
案例简介:哲学/解决方案 在这场运动中,名为 “ik zie wat jij niet ziet” (这暗示了游戏的荷兰版本 “我用我的小眼睛间谍”) 荷兰非政府组织 “陛下” 的目标是让荷兰人看到荷兰遭受痛苦的令人震惊的儿童人数。ATL 运动的目标是最臭名昭著的虐待儿童形式。该网站更进一步。使用图像、动画和复制网站,人们实际上面临着七种 (通常是隐藏的) 形式的儿童痛苦,而没有实际展示儿童或暴力。该网站将访问者介绍给适当的当局,并允许人们留下声明。发言将在稍后阶段提交荷兰。陛下是一个私人资助的组织,定期发起媒体运动,提请人们注意荷兰社会不可接受的情况。
我用我的小眼睛间谍
案例简介:Philosophy/Solution With this campaign, called 'Ik zie ik zie wat jij niet ziet' (which alludes to the Dutch version of the game 'I spy with my little eye') Dutch NGO SIRE aims to open the eyes of the Dutch to the shocking number of children suffering in The Netherlands. The ATL campaign targets the most notorious forms of child abuse. The website takes things a step further. Using images, animation and copy the site literally confronts people with seven (often hidden) forms of child suffering, without actually showing children or violence. The website refers visitors to the appropriate authorities and lets people leave a statement. The statements will be presented to The Netherlands at a later stage. SIRE is a privately funded organisation that periodically launches media campaigns to draw attention to socially unacceptable situations in The Netherlands.
I spy with my little eye
案例简介:哲学/解决方案 在这场运动中,名为 “ik zie wat jij niet ziet” (这暗示了游戏的荷兰版本 “我用我的小眼睛间谍”) 荷兰非政府组织 “陛下” 的目标是让荷兰人看到荷兰遭受痛苦的令人震惊的儿童人数。ATL 运动的目标是最臭名昭著的虐待儿童形式。该网站更进一步。使用图像、动画和复制网站,人们实际上面临着七种 (通常是隐藏的) 形式的儿童痛苦,而没有实际展示儿童或暴力。该网站将访问者介绍给适当的当局,并允许人们留下声明。发言将在稍后阶段提交荷兰。陛下是一个私人资助的组织,定期发起媒体运动,提请人们注意荷兰社会不可接受的情况。
I spy with my little eye
案例简介:Philosophy/Solution With this campaign, called 'Ik zie ik zie wat jij niet ziet' (which alludes to the Dutch version of the game 'I spy with my little eye') Dutch NGO SIRE aims to open the eyes of the Dutch to the shocking number of children suffering in The Netherlands. The ATL campaign targets the most notorious forms of child abuse. The website takes things a step further. Using images, animation and copy the site literally confronts people with seven (often hidden) forms of child suffering, without actually showing children or violence. The website refers visitors to the appropriate authorities and lets people leave a statement. The statements will be presented to The Netherlands at a later stage. SIRE is a privately funded organisation that periodically launches media campaigns to draw attention to socially unacceptable situations in The Netherlands.
我用我的小眼睛间谍
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I spy with my little eye
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基本信息
- 广告品牌: Sire Foundation
- 发布日期: 2006-12-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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