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案例简介:
案例简介:
CADBURY吉百利巧克力 《 PRE JOY》
案例简介:
CADBURY吉百利巧克力 《 PRE JOY》
案例简介:
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CADBURY吉百利巧克力 《 PRE JOY》
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获奖信息:戛纳狮 - F02组 影片类 金奖 大家说吃巧克力让人快乐,那么作为一个巧克力品牌,怎样把这份快乐传递给大家呢?在这个视频时代大行其道的当下,当然是把快乐透过视频传递给大家更为直观和广泛了,于是他们就将这份吃巧克力的快乐无缝衔接在一些搞笑视频中,传递给观众。 CADBURY PRE-JOY MONDELEZ | OGILVY & MATHER JOHANNESBURG | 2017 Film - F02 Use of Online Film Entry Summary N/A Brief Explanation Each 5 second commercial begins with someone eating Cadbury Chocolate, followed seamlessly by a corresponding joyful clip of them doing something joyful, whether it’s a granny rapping or a cowboy dad twerking. Contributing Companies Role Company Name City Country Entrant OGILVY & MATHER JOHANNESBURG N/A SOUTH AFRICA Idea Creation OGILVY & MATHER JOHANNESBURG N/A SOUTH AFRICA Media STARCOM WORLDWIDE JOHANNESBURG SOUTH AFRICA Production BOMB FILMS JOHANNESBURG SOUTH AFRICA Credits Role Name Company Creative Mariana O'Kelly Ogilvy & Mather Johannesburg Creative Pete Case Ogilvy & Mather South Africa Writer Candice Hellens Ogilvy & Mather Johannesburg Creative Moira Gene Sephton Ogilvy & Mather Johannesburg Creative Matthew Barnes Gloo@Ogilvy Creative Catherine Wanliss Ogilvy & Mather Johannesburg Account Management Greg Pfuhl Ogilvy & Mather Johannesburg Creative Henry Pieterse Gloo@Ogilvy Creative Agisanang Masekela Gloo@Ogilvy Creative Peter Little Ogilvy & Mather Johannesburg Creative Ryan Groenewald Ogilvy & Mather Johannesburg Producer Simone Bosman Ogilvy & Mather Johannesburg Creative Kurt Linaker Gloo@Ogilvy Client Hayley Van Niekerk Mondelez Production Tebza Malope Bomb Productions Production Andrew Trail Freelancer Production Marc Harrison Bomb Productions Production Gavin Joubert Bomb Productions Strategy Gabi Kuhn-Bernstein Ogilvy & Mather Johannes
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