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    第8分钟: 开始对话的沉默分钟

    案例简介:这个名为 “第8分钟: 开始对话的沉默的一分钟” 的专业活动于2022年3月在秘鲁出版。它是由广告代理商: Havas Group为品牌: Movistar创建的。这一综合媒体运动与公共利益、非政府组织产业相关,包含1项媒体资产。它是3个月前提交的。

    第8分钟: 开始对话的沉默分钟

    案例简介:This professional campaign titled 'Minute 8: the minute of silence that started the conversation' was published in Peru in March, 2022. It was created for the brand: Movistar, by ad agency: Havas Group. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago.

    Minute 8: the minute of silence that started the conversation

    案例简介:这个名为 “第8分钟: 开始对话的沉默的一分钟” 的专业活动于2022年3月在秘鲁出版。它是由广告代理商: Havas Group为品牌: Movistar创建的。这一综合媒体运动与公共利益、非政府组织产业相关,包含1项媒体资产。它是3个月前提交的。

    Minute 8: the minute of silence that started the conversation

    案例简介:This professional campaign titled 'Minute 8: the minute of silence that started the conversation' was published in Peru in March, 2022. It was created for the brand: Movistar, by ad agency: Havas Group. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 3 months ago.

    第8分钟: 开始对话的沉默分钟

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    Minute 8: the minute of silence that started the conversation

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    广告公司: Havas Group

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    As part of the International Day of Non-Violence Against Women, Movistar together with Havas+ launched the action ´Minute 8: the minute of silence that started the conversation´. According to the ONU, a woman dies every eight minutes in the world due to gender violence. Taking this horrifying data as a kick-off, in all Movistar Prime programs, every 8 minutes 1 minute of silence was made in memory of the victims, and above all to highlight the magnitude of the problem. ´As soon as we knew this terrible data, we understood that the initiative had to show this in the media in a different way,' commented Mauricio Fernandez-Maldonado, Chief Creative Officer at Havas Group Peru. ´We wanted the silence to be deafening, and for it to be every 8 minutes, to make us realize how often it happens and how important it is to talk about it´. This action was intended to raise awareness of the alarming reality and expose the issue in the mainstream media. Since, from this minute of silence, a total of 45 minutes of silence were achieved on live television, and the silence was transformed into the conversation.

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