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案例简介：
宜家研究所，研究的是你想不到的事
案例简介：
宜家研究所，研究的是你想不到的事
案例简介：
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宜家研究所，研究的是你想不到的事
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MCANN agency wanted to create a video about the IKEA family club, showing some of the benefits that their users enjoy while being part of this club. This is an explicatory video that shows those benefits with metaphorical and conceptual visuals. My challenge was to create stereotypes without making something too cliché, due to the emplacement of the video, the Ikea shops. People will have to understand quickly what the visuals are showing without sound. Some of those ideas were a cake that doesnt look like a cake, a workshop that is hidden in a drawer or a tree that comes out of a tray. DIRECTION & CONCEPT / Tessa Dóniga / PRODUCTION / Bosalay / AGENCY / MRM MCCANN ART DIRECTOR / Aitana Gago / DOP / Iván Caso / DIRECTOR ASSISTANT / David Altamirano / SOUND DESIGN & MUSIC / Aimar Molero /
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
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