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杯垫
案例简介：在酒吧的 UFC 活动期间，是为当地格斗健身房做广告的最佳时机。观众是局部参与，他们感到很艰难。因为大多数观众在他们的脑海中成为专家，我们决定开玩笑地激怒他们来看看混合武术是什么样子, 看看他们是否有能力成为一名战士。
杯垫
案例简介：The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.
Coaster
案例简介：在酒吧的 UFC 活动期间，是为当地格斗健身房做广告的最佳时机。观众是局部参与，他们感到很艰难。因为大多数观众在他们的脑海中成为专家，我们决定开玩笑地激怒他们来看看混合武术是什么样子, 看看他们是否有能力成为一名战士。
Coaster
案例简介：The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.
杯垫
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Coaster
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