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联合国开发计划署: Wunderman Thompson的《鸟类与蜜蜂》
案例简介:
联合国开发计划署: Wunderman Thompson的《鸟类与蜜蜂》
案例简介:
United Nations Development Programme: The Birds & The Bees by Wunderman Thompson
案例简介:
United Nations Development Programme: The Birds & The Bees by Wunderman Thompson
案例简介:
联合国开发计划署: Wunderman Thompson的《鸟类与蜜蜂》
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United Nations Development Programme: The Birds & The Bees by Wunderman Thompson
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The United Nations Development Programme (UNDP) and Wunderman Thompson Australia have launched a new children’s book ‘The Birds & The Bees’ which aims to remind children that even though they don’t have a vote on how leaders’ tackle climate change, they do have a voice.The beautifully illustrated book is part of the UNDP’s ‘Don’t Choose Extinction’ campaign that began earlier this month. The project features a dinosaur addressing the United Nations, urging the world not to choose extinction. It has been developed in light of the fact that today’s children will be more affected by climate change than any other generation.Traditionally a talk for parents to have with their kids, this version of ‘The Birds & The Bees’ isn’t a story about how life is made, but how life on Earth can be saved.The book will soon be available in all 6 UN languages (English, French, Spanish, Arabic, Russian and Chinese) and is available to pre-ordered now in English from the UNDP shop. French and Spanish versions will also be released in the coming weeks.Credits Agency: Wunderman Thompson AustraliaClient: United Nations Development Programme; Boaz Paldi, Rebecca Webb, Gabriela GoldmanIllustrator: Anđela JankovićChief Creative Officer: João BragaAssociate Creative Director: Jack ElliottAssociate Creative Director: Lochie NewhamOperations Director Australia/Client Lead: Paulina EmbartChief Technology Officer: Martin BeecroftSenior Engagement Manager: Anna ParkerSenior Integrated Producer: Emma DonaldsonStudio Integrated Designer: Jimi AylingPR & Communications: Edelle GettingsUX/UI Director: Travis WeertsTechnical Director: Marcus CollierTalent Management: Josh VinesAudiobook voice: Melanie ZanettiAudiobook voice: Nikolaj Coster-WaldauRecording studio: Prime Rib Productions, Los AngelesSound design: Front of House, Melbourne
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