The 'Pixel In The Clutch' campaign returns to showcase Google's Pixel 9. The initiative features Scottie Barnes and Jack Armstrong, narrating a series of everyday situations from Google’s sports commentary desk. These include a group of people heading downtown to watch a Raptors game, friends setting up camp in the wilderness, and a woman scrolling through profiles on a dating app. In each scenario, powerful and captivating visuals combine creative ingenuity with technological innovation to illustrate how the phone’s features play into the defining moments of a Pixel 9 user’s life. “Building on its continued success, this campaign was all about demonstrating how the Pixel phone can come through in the everyday moments that matter, courtesy of new AI powered features such as Gemini, Add Me and Circle to Search” says Rohan Sarna, Product Marketing Manager, Devices & Services at Google Canada. “We loved the comedic chemistry between Scottie Barnes and Jack Armstrong and wanted to build on this concept this year, offering a fresh, entertaining perspective on smartphone technology.” “We want to challenge people to consider whether they are truly satisfied with their phones, creating new expectations for what a Google smartphone can do” says Nicole Ellerton, Group Creative Director at Cossette. “The Pixel 9 has some incredible new AI-powered features, and we had a lot of fun bringing them to life in these new spots, to engage a powerful Raptors fan base and culture.” Just as Raptors fans rely on star players to deliver in clutch moments, they need a phone and network that can step up when it matters most. The multi-platform campaign leverages television spots, digital online video, and social media to highlight the Pixel 9’s capabilities, setting the stage for increased engagement and brand awareness.