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福特边缘: Le Fantome
案例简介：由Mads Mikkelsen主演的杰克·斯科特·肖特 (Jake Scott short) 启动了4000万英镑的福特竞选活动。
福特边缘: Le Fantome
案例简介：Jake Scott short starring Mads Mikkelsen kicks off £40M Ford campaign.
Ford Edge: Le Fantome
案例简介：由Mads Mikkelsen主演的杰克·斯科特·肖特 (Jake Scott short) 启动了4000万英镑的福特竞选活动。
Ford Edge: Le Fantome
案例简介：Jake Scott short starring Mads Mikkelsen kicks off £40M Ford campaign.
福特边缘: Le Fantome
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Ford Edge: Le Fantome
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案例详情
Danish actor Mads Mikkelsen stars in a new campaign by GTB, the WPP global agency for Ford, that launches the brand's new SUV, Edge.The bold, 360, pan-European campaign cost a stonking £40M and is spearheaded by a gorgeous eight-minute short directed by Jake Scott out of RSA Films.Soaring violins, nefarious arms dealers with interesting hair playing chess, sleepy, Mediterranean fishing villages, a female assassin named ‘The Widow’ and an enigmatic Mads in a Panama hat making poisoned darts – this lush film makes more than a few nods to Bond movies and ends with a wittily romantic happy ending celebrating the love between a man and his car.The film was written by GTB’s creative heads Julian Watt and Bryn Attewell and shot in Croatia, using the same location as Game of Thrones. It is supported by TV, cinema, OOH and all digital and social platforms.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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