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这里的啤酒，包装
案例简介：红砖是佐治亚州亚特兰大酿酒公司生产的精酿啤酒。我们不仅重新设计了他们的包装，还重新设计了他们的整个视觉形象，使用了 “来自这里的啤酒” 这个口号，以及来自南方各州以外的所有啤酒实际上都是进口的概念。我们简化了他们产品的名称，添加了带有南方个性的文字，并结合了来自南方工业产品的视觉线索。在有限的广告预算下，我们对广告进行了包装，并设法将一个没有可识别身份的品牌变成一个不仅有身份，而且有丰富文化故事的品牌。
这里的啤酒，包装
案例简介：Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.
Beer from around here, Packaging
案例简介：红砖是佐治亚州亚特兰大酿酒公司生产的精酿啤酒。我们不仅重新设计了他们的包装，还重新设计了他们的整个视觉形象，使用了 “来自这里的啤酒” 这个口号，以及来自南方各州以外的所有啤酒实际上都是进口的概念。我们简化了他们产品的名称，添加了带有南方个性的文字，并结合了来自南方工业产品的视觉线索。在有限的广告预算下，我们对广告进行了包装，并设法将一个没有可识别身份的品牌变成一个不仅有身份，而且有丰富文化故事的品牌。
Beer from around here, Packaging
案例简介：Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, GA. We redesigned not just their packaging, but their entire visual identity, using the tagline "Beer From Around Here" and the concept that all beer from outside the Southern states is effectively an import. We simplified the names of their products, added writing with Southern personality, and incorporated visual cues from Southern industrial products. With a limited ad budget, we made the packaging the advertising, and managed to turn a brand with no recognizable identity into a brand with not just an identity, but a rich cultural story.
这里的啤酒，包装
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Beer from around here, Packaging
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